MURFREESBORO, Tennessee — Titanic Museum Attraction co-owner John Joslyn, the man who gave the world its very first look at the RMS Titanic resting on the ocean floor in the late 1980s, will be the keynote speaker at the Tennessee Hospitality Association and Greater Nashville Hospitality Association Annual Meeting on Wednesday, September 7, 2011 at 9 a.m. CT.
For more than three decades, John Joslyn has been a powerful force behind innovative exhibitions, attractions, television programming and marketing. Known worldwide as an adventurer, explorer and pioneering producer, his televised exploits have earned him considerable commercial success, as well as universal respect for high-quality, well-researched network and syndicated television specials. He currently co-owns the high-end Titanic Museum Attraction in Branson, Missouri, which he developed and opened in 2006. Joslyn’s second Titanic Museum Attraction opened in Pigeon Forge, Tennessee in 2010 and is “boarding” approximately 100,000 “passengers” each and every month. Following is a detailed profile of Joslyn’s career and accomplishments.
Joslyn was a network television executive with NBC and CBS for six years before forming Westgate Entertainment Corporation (Westgate) in 1980. Its first projects included the series, Return of the Lone Ranger, and a program covering entertainment news, a popular forerunner of Entertainment Tonight. Syndicated by News Information Weekly Service (NIWS), it attracted an unprecedented 175 subscriber television stations in its first year.
Westgate’s success prompted Universal Pictures to recruit Joslyn in 1981. When the studio pressed him to develop a new marketing strategy for the industry, he pioneered the electronic press kit or EPK, a groundbreaking tool that continues to create marketing buzz for major studio film releases. In the process, Joslyn worked closely with studio executives, top filmmakers and stars, including Steven Spielberg, Ron Howard, Brian Grazer, Mel Gibson, Sylvester Stallone, Arnold Schwarzenegger and Burt Reynolds.
Joslyn then segued into television production in 1986, serving as executive producer for more than a dozen high-profile syndicated and network television specials for NBC, CBS, ABC, the Discovery Channel and The Learning Channel. Two such programs hold records as the highest-rated syndicated specials of all-time: “The Mystery of Al Capone’s Vaults” (1986) and “Return to the Titanic…LIVE” (1987), viewed respectively by 28 million and 22 million households in the U.S. alone. The latter film documents the 1987 Titanic Expedition that Joslyn mounted from his position as co-founder and general manager of Titanic Ventures Limited Partnership, the predecessor of RMS Titanic, Inc.
The 1987 Titanic Expedition was the first to recover and restore artifacts from the ship’s wreck site. As co-expedition leader, Joslyn assembled the best scientists and salvage experts available. The team collaborated with the distinguished French Institute for Research and Exploration of the Sea (Ifremer) to reach Titanic’s final resting place in the North Atlantic. Nautile, Ifremer’s deep-diving submersible, plunged to depths up to 12,500 feet and completed 32 deep-sea dives—the highest number of dives for any televised project.
For more information about the Tennessee Hospitality Association Annual Conference, visit www.tnhospitality.net.