Tag: WBIR

WBIR-TV and HGTV visit The Swag

Posted by – May 24, 2013

The Swag, an upscale mountaintop inn in Waynesville, N.C., was recently featured in several segments by WBIR-TV, the NBC-affiliate in Knoxville, Tenn.  Additionally, a crew from HGTV scouted The Swag as a location for upcoming features and soon, the outlet will be showcasing the destination via HGTV.com.

Dan Matthews, co-owner of The Swag, talks to representatives from HGTV about the inn's close proximity to Great Smoky Mountains National Park. The nation's most visited national park is located in The Swag's backyard.

Segments that aired on WBIR-TV included a “Your Stories” profile of The Swag and its owners, Dan and Deener Matthews, and their connection to Knoxville.  Other segments included a cooking segment with Ronnie Potter-Bowers, The Swag’s executive chef, and a hiking feature with Dr. Bob Collier, a naturalist who often leads seasonal hikes at The Swag.

Rev. Dr. Dan Matthews was rector of Trinity Wall Street Episcopal Parish in New York City from 1987-2004 and previously served at St. John’s Cathedral in Knoxville.  His wife, Deener, innkeeper at The Swag, got the idea to open their family home in Waynesville to friends coming to the area to visit the 1982 World’s Fair in Knoxville.  Once the World’s Fair ended, Deener decided that since she enjoyed entertaining people some much she would turn their home into an inn.  Thus, The Swag was born.

Since then, The Swag has gained a reputation as being of one of the world’s most desired retreats.  The Swag has received world-wide recognition from top-tier media including Condé Nast Traveler, The Wall Street Journal, Departures, the Andrew Harper Hideaway Report Top 20, and National Geographic Traveler.

Dan and Deener Matthews, owners of The Swag, pose with WBIR-TV personalities Abby Ham and Moira Kaye atop Gooseberry Knob. The NBC-affiliate in Knoxville, Tenn., featured The Swag during May sweeps.

Located within feet of Great Smoky Mountains National Park, The Swag is known for its beautiful hiking trails and interior design, exquisite cuisine, and serene landscape and for having one of the best mountaintop views in the southeast.

Links to WBIR-TV features:

Links to various features with HGTV will be posted as they occur.

For more information and to make a reservation, visit www.theswag.com.

###

Media Contact:

Erin Freeman, Ackermann PR

Phone: (865) 584-0550

efreeman@ackermannpr.com

Greater Knoxville Sports Hall of Fame Dinner & Induction Ceremony knocks it out of the park with media coverage

Posted by – August 24, 2012

Phil Niekro

Knoxville, Tenn. ― Ten of the area’s finest athletes – past and present – were recognized last night at the 31st annual Greater Knoxville Sports Hall of Fame Dinner and Induction Ceremony at the Knoxville Convention Center. Major League Baseball Hall of Fame pitcher Phil Niekro served as keynote speaker for the 31st annual celebration.

For more than three decades, the Greater Knoxville Sports Hall of Fame Dinner and Induction Ceremony has celebrated excellence in athletics while benefiting the life-changing work of Boys & Girls Clubs of the Tennessee Valley (BGCTNV). Each year, ten individuals with ties to the Greater Knoxville region are inducted into the Hall of Fame for their achievements in athletics.

The event received significant media coverage from local outlets, including the Knoxville News Sentinel, WBIR-TV, WVLT-TV, WATE-TV and WNML-AM (The Sports Animal).  Here are just a few media stories from the evening:

The Knoxville News Sentinel – “Phil Niekro makes his pitch for R.A. Dickey“ 

The Knoxville News Sentinel – Reception at the Greater Knoxville Sports Hall of Fame Induction Ceremony (Photo Gallery)

WBIR-TV – “Summitt honored, 10 inducted into Hall of Fame

WVLT-TV – “Knoxville Sports Hall of Fame features several Vols

For more information regarding the Greater Knoxville Sports Hall of Fame or the Boys & Girls Clubs of the Tennessee Valley, visit www.bgctnv.org.

###

Media Contact:
Sarah Malak Pope, Ackermann PR
(865) 584-0550
spope@ackermannpr.com

The first-ever K2 Wilderness at the Smokies Volleyball Tournament draws more than 6,000 people to Sevierville

Posted by – February 1, 2011

SEVIERVILLE, Tenn. — Local, regional and national sporting events are flocking to the new Wilderness at the Smokies resort in Sevierville, Tenn.  Within a one-day drive for 75 percent of the Eastern U.S. population, Wilderness at the Smokies resort provides a perfect year-round location for sporting events large and small and is quickly becoming a favorite of sporting event organizers.

WBIR-TV (NBC) conducts an interview during the K2 Volleyball Tournament.

Last weekend, Knoxville-based K2 Volleyball hosted its first-annual “K2 Wilderness at the Smokies Volleyball Tournament.  More than 1,400 elite athletes and more than 6,000 guests, fans and spectators turned out for the competition that featured the best volleyball teams from all over the Eastern U.S. 

(Click on the image to the right to watch the complete WBIR-TV story.)

Part of Wilderness’ draw for sporting competitions is that the resort has so much to offer athletes when they aren’t actively competing.  With three waterparks (including a five-acre indoor waterpark), a championship golf course, arcades, six on-property restaurants and countless other amenities, athletes and their guests stay entertained without having to travel outside the resort.  For those who do venture off-property, the hundreds of local attractions in the Smoky Mountain Region offer plenty of choices.

“My daughters are competing in the K2 Wilderness at the Smokies Volleyball Tournament,” said Scott Hames, a parent and coach.  “Right now, they are down at the indoor waterpark – and they are somewhat disappointed that they’re going to have to come up here to compete in a few hours.  They could play at the waterpark all day.”

The Mountain Press has complete coverage of the K2 Wilderness at the Smokies Voleyball Tournament; read the entire story here.

Wilderness at the Smokies has hosted major national youth sporting events including gymnastics competitions, cheerleading competitions, basketball, karate, volleyball, BMX Biking and power tumbling.  TAnother recent major sporting event at Wilderness at the Smokies was the Smoky Mountain Gymnastics Vacation Classic which took place over a four-day period.  There were nearly 7,000 attendees at the Smoky Mountain Gymnastics Vacation Classic.

“Wilderness at the Smokies resort is extremely focused on meeting the needs of sporting event planners and coordinators,” said Steve Cruz, Director of Sales and Marketing for Wilderness at the Smokies.  “We have invested in state-of-the-art athletic flooring for the 200,000 square-foot event center adjacent to our resort, and we can comfortably host very large volleyball, basketball, gymnastics and tennis events along with many other indoor sports.”

“Because we have hosted a variety of different athletic events, we know what is important to event planners and coordinators.  Our primary goal is to make their job as easy as possible and to enhance the overall experience of their guests.  There simply aren’t many venues that allow athletes and spectators to watch a competition and then play in a five-acre indoor waterpark ten minutes later without ever leaving the property.  Wilderness at the Smokies is quickly being recognized as the Southeast’s premier year-round athletic venue.”

To assist with the setup for sporting events, Wilderness at the Smokies has its own sports court flooring and can provide up to 20 volleyball courts and nets or, if the sport is basketball, five sets of basketball hoops.

Attached to the 200,000 square-foot Sevierville Event Center, Wilderness at the Smokies offers nearly 1,000 mountain modern guest rooms and multi-room suites in addition to condominiums and a Wyndham Vacation Resort on the Wilderness property.

The K2 Wilderness at the Smokies Volleyball Tournament

Wilderness resort works regularly with large youth groups (church groups, athletic groups, youth conferences and conventions).  With restaurants, gift shops, convenience stores, game rooms, mini-golf, lounges, a deli, two outdoor waterparks and a five-acre indoor waterpark, it isn’t necessary to leave the 700-acre resort. Coaches, athletes and spectators can even get to/from the event center without ever going outside – making Wilderness at the Smokies one of the Southeast’s only year-round destinations for sporting events.

(Click on the image to the left to see more television coverage of the K2 Tournament from WATE-TV and WVLT-TV.)

While staying at Wilderness at the Smokies resort, guests can swim, surf and splash in the waves in 84-degree weather all year because of the five-acre indoor waterpark.  Also, Wilderness at the Smokies has countless meeting rooms where teams and athletes can meet with coaches to prepare, go over strategy and review results before, during and after competitions.

When sports groups of any type are staying at Wilderness at the Smokies, the resort will arrange anything the group organizers request – including transportation to and from other locations for athletics, shopping or to take in the local attractions.  Wilderness at the Smokies also partners with many of the local attractions like the new Titanic Museum Attraction, the Ripley’s Aquarium, Dixie Stampede, WonderWorks, Tanger Outlet Mall and other popular destinations to provide value pricing for athletes and their guests.

Wilderness at the Smokies packages rooms and meeting space as well as services (transportation, A/V equipment, etc.) to create a cost-effective overall approach for sporting event planners and organizers.  Because Wilderness at the Smokies is so large and has so many events, organizers benefit from the volume of work Wilderness does with local suppliers and subcontractors that support large conferences, conventions and athletic events.  Since guests at Wilderness at the Smokies never have to leave the resort, and transportation around the property is completely free for its guests, they can park their cars at Wilderness (free of charge) and not get in them again until it’s time to leave.  Everything a guest could want in terms of family fun and R&R is available on the property.

Wilderness at the Smokies, located minutes from Interstate 40 and situated in the foothills of the Great Smoky Mountains, is establishing a new standard for athletic competitions, conferences, conventions and meetings in East Tennessee.  With two six restaurants, two 18-hole golf courses, two outdoor waterparks, an indoor waterpark with a wave pool and surf rider, hot tubs, and countless waterslides and attractions, Wilderness at the Smokies has something for all age groups.  For more information about Wilderness at the Smokies, visit www.WildernessAtTheSmokies.com.

Media Contact
Rick Laney
(865) 584-0550
rlaney@ackermannpr.com

Ackermann’s Rick Laney talks travel and tourism changes in the Smoky Mountain Region with WBIR (NBC) television

Posted by – January 19, 2011

KNOXVILLE, Tenn. — Ackermann PR ’s Rick Laney sat down to talk with WBIR (NBC) television about dramatic changes taking place in the tourism industry in and around the Great Smoky Mountains National Park.  In recent years, Ackermann identified some significant shifts taking place in the local travel and tourism industries and conducted a private study of visitors during 2007 and 2008 (with updated data for 2009 and 2010).

Two key figures came to light through the study:  The Smoky Mountain Region is drawing a huge number of first-time visitors every year (as high as 41 percent in some areas) and traditional tourism cycles that tied closely to the school year had disappeared and the Smoky Mountain Region is now a year-round destination.

Click on the image below to watch the entire report from WBIR television.

Click to watch complete WBIR segment

Titanic Museum Attraction voted one of Tennessee’s “Top Five Attractions”

Posted by – June 28, 2010

Titanic Museum Attraction

Knoxville, Tenn. –  The new Titanic Museum Attraction in Pigeon Forge, Tenn. has been named one of the “Top Five Attractions” in East Tennessee.  The results of the poll, conducted by Knoxville’s WBIR (NBC) television, were released on Friday, June 25, 2010.

WBIR anchor Robin Wilhoit said, “We asked you which Tennessee attractions were your favorite and now your votes are in.  It’s only been open ten weeks, but already Titanic Museum Attraction has cracked the ‘Top Five East Tennessee Attractions.’  The Titanic Museum Attraction is a gigantic replica of the luxury ocean liner that sank in the North Atlantic Ocean back in 1912.  Since it opened in April, nearly 200,000 passengers have boarded the Titanic.”

Titanic Museum Attraction is a half-scale, permanent, three-deck recreation of the Titanic.  The museum houses 20 galleries to display nearly 400 authentic, priceless Titanic artifacts that were either carried from the ship and into lifeboats by passengers and crew, or were found afloat soon after the sinking and quickly salvaged by rescue boats.

The Titanic Museum Attraction – which is conveniently located to all areas of the Great Smoky Mountains National Park, Gatlinburg, Pigeon Forge and Sevierville – is now open every day from 9 a.m. until 9 p.m. ET.  Tickets are available online at www.TitanicPigeonForge.com or by calling 1-800-381-7670 and visitors are strongly urged to purchase tickets in advance.

Cedar Bay Entertainment, which owns and operates Titanic Museum Attraction, is a privately owned entertainment and development company headquartered in Branson, Missouri, the site of Cedar Bay’s first Titanic Museum Attraction. Since its April 2006 grand opening, it has welcomed more than 2,000,000 guests.

###

Media Contact
Rick Laney
(865) 584-0550
rlaney@ackermannpr.com

WBIR will broadcast three-hour special “An Evening Aboard The Titanic” this Saturday at 8 p.m.

Posted by – March 17, 2010

Beth Haynes, WBIR, Titanic Museum Attraction

Beth Haynes and the priceless life vest worn by Madeleine Astor, wife of Colonel John Jacob Astor (one of the wealthiest men in the world at the time) when she escaped the Titanic into a lifeboat. She wore the life vest 24-hours a day for three days and removed it only after reaching New York.

Knoxville, Tenn. — This Saturday evening Knoxville’s WBIR will broadcast three hours of Titanic programming beginning at 8 p.m.  The special, called “An Evening Aboard The Titanic” starts with a two-hour documentary produced by John Joslyn, owner of the new Titanic Museum Attraction in Pigeon Forge.  Joslyn organized the $6 million expedition in 1987 that brought the world its first images of the Titanic in her final resting place two and a half miles beneath the surface of the ocean.  The documentary follows Joslyn and his crew as they spend 45 days at sea and make 32 dives to the Titanic to capture riveting video.

Following the documentary, at 10 p.m., Beth Haynes has produced and will host an hour-long behind-the-scenes look at the new Titanic Museum Attraction called “Titanic: The East Tennessee Experience.”  Viewers will get a sneak peek at the museum, see some of its priceless artifacts, and hear interviews with the owners, workers and Jaynee the First Class Maid and spokeswoman for the Titanic Museum Attraction.

The new $25 million dollar permanent Titanic Museum Attraction in Pigeon Forge, Tenn. will open on Thursday, April 8, 2010 at 10 a.m. with a star-studded Grand Opening hosted by Regis Philbin.  The event, which is open to the public, also will be attended by descendants and family members of those on board the Titanic and includes a christening of the ship.

Titanic Museum Attraction in Pigeon Forge is a half-scale, permanent, three-deck reproduction of the Titanic.  The museum houses 20 galleries to display hundreds of authentic, priceless Titanic artifacts that were either carried from the ship and into lifeboats by passengers and crew, or were found afloat soon after the sinking and quickly salvaged by rescue boats.

Inside the Titanic Museum, visitors find full-size reproductions (built to actual Titanic blueprints) of a First Class suite, First Class hallways, Third Class accommodations and – the museum’s centerpiece – a $1 million exact reproduction of the Titanic’s Grand Staircase.  The First Class suite will be a tribute to Isidor and Ida Straus, owners of Macy’s Department Stores, which  was also the cabin used in James Cameron’s blockbuster movie Titanic as Rose’s suite.

This key belonged to a crew member who perished when Titanic sank. Valued at $150,000, it will be one of nearly 400 artifacts displayed at the new Titanic Museum in Pigeon Forge. Learn more this Saturday on WBIR at 8 p.m.

“We pay respect to Titanic by telling the story of the ship and her passengers,” said John Joslyn, owner of the new Titanic Museum Attraction.  “Visitors learn the individual stories of those onboard the ship as they are learning about the ship itself.  We have spent years researching these people – and their stories are absolutely amazing.

“In addition to an unparalleled collection of artifacts, we have built the Titanic Museum as a completely interactive attraction.  You hear the wonderful stories as you’re going through the museum, but you are also experiencing things the way they were in 1912 when Titanic sailed.  It’s one thing to hear about the men who shoveled coal into the boilers – but it comes to life for you when you pick up that shovel and feel what it means to shovel coal into a furnace.”

In addition to being a world class museum in the truest sense of the word, Titanic Pigeon Forge is also highly interactive and offers a hands-on experience for children, teenagers and adults.  The ship is anchored in water to create the illusion of Titanic at sea, and a two hour self-guided tour gives guests the sensation of sailing on the original ship’s 1912 maiden voyage. Upon entry, each guest receives a boarding pass bearing the name of an actual Titanic passenger or crew member whose fate is revealed on the Memorial Wall at tour end.

Watch the promotional spot for this special Titanic Event below and tune in this Saturday evening, March 20, 2010 at 8 p.m. for “An Evening Aboard The Titanic” on WBIR.

Media Contact
Rick Laney
(865) 584-0550
rlaney@ackermannpr.com

Passengers and crew members of Titanic will be remembered at new attraction in Pigeon Forge

Posted by – October 20, 2009

Pigeon Forge, Tennessee – Passengers and crew members of the Titanic will be the focus of the new $25 million Titanic Museum in Pigeon Forge. Beth Haynes of WBIR television explains what vistors will experience as they tour the museum when it opens early next year.

Click picture to watch video on WBIR

Click picture to watch video on WBIR

Media Contact
Rick Laney
(865) 584-0550
rlaney@ackermannpr.com

Cellular Sales founder and CEO Dane Scism talks about his company’s rapid growth

Posted by – October 14, 2009

Knoxville, Tenn. — Dane Scism, the founder and CEO of Knoxville-based Cellular Sales, is featured on WBIR’s “Newsmakers” segment this week.  Cellular Sales is the nation’s largest retailer of Verizon Wireless and, in spite of a tough economy, has been growing by leaps and bounds.  There are currently 264 Cellular Sales stores across the country and the company will open 50 new locations before the end of this year.

Media contact
Rick Laney
(865) 584-0550
rlaney@ackermannpr.com