Tag: WATE

Boys & Girls Clubs of the Tennessee Valley receives $15,000 donation

Posted by – October 19, 2011

Knoxville, Tenn. – Boys & Girls Clubs of the Tennessee Valley’s Haslam Family Club University got a facelift on Tuesday when a dozen volunteers from Alcoa Inc. came to plant trees and flowers, interact with Club members and present a $15,000 check for the LEGO Robotics grant.

WATE-TV stopped by the Club on Tuesday to learn about the project. Click on the photo to see the story!

WATE-TV Coverage of Alcoa Inc. Work Day at BGCNTV

For more information, contact Sarah Pope at (865) 584-0550 or spope@ackermannpr.com.
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Michael Phelps Foundation program expands in local Boys & Girls Clubs

Posted by – July 28, 2011

KNOXVILLE, Tenn. – The Michael Phelps Foundation has expanded it signature program through Boys & Girls Clubs of America, making it available to 16 Clubs across 14 states this summer, including the Haslam Family University Club in Knoxville, Tenn., a member of the Boys & Girls Clubs of the Tennessee Valley (BGCTNV).

WATE-TV’s Erica Estep produced a story (below) yesterday on the new swim program, called “im,” which was developed in partnership with KidsHealth.org and the Michael Phelps Swim School and offers water safety lessons, recreational aquatic activities and health, wellness and goal-setting instruction.

WATE-TV Story on Michael Phelps Grant at the Boys & Girls Clubs of the Tennessee Valley

The program, named in recognition of Phelps’ signature event, the Individual Medley, and as an abbreviation to the self-affirming “I am,” is based on the same basic techniques and principles that Michael Phelps has implemented throughout this swimming career.

“I was first introduced to the sport of swimming through water safety,” said Phelps, a 16-time Olympic medalist and Founder of the Michael Phelps Foundation. “I hated to get my face wet so I began to learn how to swim on my back, but with proper instruction, I learned to be comfortable and confidant in the water and my passion for swimming grew with each visit to the pool. Now, with the support of the Boys & Girls Clubs and KidsHealth.org, we are able to offer children a program that will help them become water safe, teach them to set and achieve goals, and live healthier, active lifestyles.”

“We are so proud to have the ‘im’ program here in Knoxville,” said Boys & Girls Clubs of the Tennessee Valley (BGCTNV) Aquatics Director Sydney Pennington. “This curriculum is so much more structured than any other program we’ve used and it’s proven to be very effective.”

Pennington traveled to Baltimore, Md. earlier this year to meet Phelps and his childhood swim coach, and also participate in training for the “im” program. The “im” grant has afforded BGCNTV the opportunity to hire two additional aquatics staff members.

The “im” program includes week-by-week illustrations so the participants will know in advance what they will learn each week during swimming instruction, Pennington said. Participants also take healthy eating and goal-setting classes and earn medals as they advance through the curriculum, with the opportunity to earn eight medals upon completion of the entire program.

“Most of the participants in our program do not come from swimming households and would not have the opportunity otherwise to learn how to swim,” said Pennington. “Swimming is a necessary life skill and drowning is preventable. These lessons are invaluable to the participants.”

According to the Centers for Disease Control and Prevention, drowning is the second leading cause of accidental death for children under the age of 15 and is the leading cause of accidental death for children ages 1 to 4. A study released last month by Pediatrics, the official Journal of the American Academy of Pediatrics, revealed that one child dies every five days from portable pool submersions during warm weather months.

A 2008 survey conducted by USA Swimming and the USA Swimming Foundation determined that two key barriers preventing children from learning to swim were fear of injury or drowning, and the lack of parental encouragement. Further, the USA Swimming study found that nine people drown each day in the U.S., youth drowning rates in ethnically-diverse communities is 2-3 times higher than the national average and that six out of 10 African-American and Hispanic/Latino children do not know how to swim, which is nearly twice as many as their Caucasian counterparts.

Highlights of the “im” pilot program include:

  • Clubs averaged 120 participants and 180 hours of programming
  • More than 75% of the participants received swimming instruction (safe) for the first time in their life
  • 98% of the successful participants felt confident they could now effectively set and achieve goals for themselves
  • 80% of the program participants were of African-American, Latino/Hispanic descent

In addition to developing the program, the Michael Phelps Foundation provides each Club with financial support to assist with overall program costs including staffing, training, supplies and equipment, pool access and maintenance, and administrative expenses as well as official posters, medals, member handbook and assorted prizes.

To learn more about the Michael Phelps Foundation or to make a donation, please visit www.michaelphelpsfoundation.org.

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About the Michael Phelps Foundation

The Michael Phelps Foundation is a nonprofit organization focused on growing the sport of swimming and promoting healthy and active lives, especially for children. Fourteen-time Olympic Gold Medalist Michael Phelps established the Foundation with the $1MM bonus he received from long-time sponsor Speedo for winning eight gold medals at the 2008 Beijing Games. The Foundation’s first initiative was a nationwide tour to share Phelps’ Olympic experience and promote his message of Dream, Plan, Reach with members of the Boys & Girls Clubs. Since then, the Foundation has developed and launched the program, helped establish Level Field Fund-Swimming, a grant giving program that provides funding to uniquely talented swimmers in need of financial assistance, and offers autographed swim caps for charity auctions through Caps-for-a-Cause. For more information, please visit www.michaelphelpsfoundation.org or http://www.facebook.com/MichaelPhelpsFoundation.

About Boys & Girls Clubs of the Tennessee Valley

Boys & Girls Clubs currently serves more than 5,600 members, ages 5 to 17 years old throughout the Tennessee Valley region. The organization also provides 404,401 USDA hot meals and snacks annually for members free of charge. The Clubs serve a variety of members, more than 80% of whom live with a single parent, foster parent or other nontraditional guardian. There are 16 Club locations strategically placed throughout Knox, Blount, Loudon and Northern Anderson Counties. The organization employs more than 260 trained, professional, caring staff and welcomes more than 1,200 volunteers annually. It is a charter member of United Way.

The first-ever K2 Wilderness at the Smokies Volleyball Tournament draws more than 6,000 people to Sevierville

Posted by – February 1, 2011

SEVIERVILLE, Tenn. — Local, regional and national sporting events are flocking to the new Wilderness at the Smokies resort in Sevierville, Tenn.  Within a one-day drive for 75 percent of the Eastern U.S. population, Wilderness at the Smokies resort provides a perfect year-round location for sporting events large and small and is quickly becoming a favorite of sporting event organizers.

WBIR-TV (NBC) conducts an interview during the K2 Volleyball Tournament.

Last weekend, Knoxville-based K2 Volleyball hosted its first-annual “K2 Wilderness at the Smokies Volleyball Tournament.  More than 1,400 elite athletes and more than 6,000 guests, fans and spectators turned out for the competition that featured the best volleyball teams from all over the Eastern U.S. 

(Click on the image to the right to watch the complete WBIR-TV story.)

Part of Wilderness’ draw for sporting competitions is that the resort has so much to offer athletes when they aren’t actively competing.  With three waterparks (including a five-acre indoor waterpark), a championship golf course, arcades, six on-property restaurants and countless other amenities, athletes and their guests stay entertained without having to travel outside the resort.  For those who do venture off-property, the hundreds of local attractions in the Smoky Mountain Region offer plenty of choices.

“My daughters are competing in the K2 Wilderness at the Smokies Volleyball Tournament,” said Scott Hames, a parent and coach.  “Right now, they are down at the indoor waterpark – and they are somewhat disappointed that they’re going to have to come up here to compete in a few hours.  They could play at the waterpark all day.”

The Mountain Press has complete coverage of the K2 Wilderness at the Smokies Voleyball Tournament; read the entire story here.

Wilderness at the Smokies has hosted major national youth sporting events including gymnastics competitions, cheerleading competitions, basketball, karate, volleyball, BMX Biking and power tumbling.  TAnother recent major sporting event at Wilderness at the Smokies was the Smoky Mountain Gymnastics Vacation Classic which took place over a four-day period.  There were nearly 7,000 attendees at the Smoky Mountain Gymnastics Vacation Classic.

“Wilderness at the Smokies resort is extremely focused on meeting the needs of sporting event planners and coordinators,” said Steve Cruz, Director of Sales and Marketing for Wilderness at the Smokies.  “We have invested in state-of-the-art athletic flooring for the 200,000 square-foot event center adjacent to our resort, and we can comfortably host very large volleyball, basketball, gymnastics and tennis events along with many other indoor sports.”

“Because we have hosted a variety of different athletic events, we know what is important to event planners and coordinators.  Our primary goal is to make their job as easy as possible and to enhance the overall experience of their guests.  There simply aren’t many venues that allow athletes and spectators to watch a competition and then play in a five-acre indoor waterpark ten minutes later without ever leaving the property.  Wilderness at the Smokies is quickly being recognized as the Southeast’s premier year-round athletic venue.”

To assist with the setup for sporting events, Wilderness at the Smokies has its own sports court flooring and can provide up to 20 volleyball courts and nets or, if the sport is basketball, five sets of basketball hoops.

Attached to the 200,000 square-foot Sevierville Event Center, Wilderness at the Smokies offers nearly 1,000 mountain modern guest rooms and multi-room suites in addition to condominiums and a Wyndham Vacation Resort on the Wilderness property.

The K2 Wilderness at the Smokies Volleyball Tournament

Wilderness resort works regularly with large youth groups (church groups, athletic groups, youth conferences and conventions).  With restaurants, gift shops, convenience stores, game rooms, mini-golf, lounges, a deli, two outdoor waterparks and a five-acre indoor waterpark, it isn’t necessary to leave the 700-acre resort. Coaches, athletes and spectators can even get to/from the event center without ever going outside – making Wilderness at the Smokies one of the Southeast’s only year-round destinations for sporting events.

(Click on the image to the left to see more television coverage of the K2 Tournament from WATE-TV and WVLT-TV.)

While staying at Wilderness at the Smokies resort, guests can swim, surf and splash in the waves in 84-degree weather all year because of the five-acre indoor waterpark.  Also, Wilderness at the Smokies has countless meeting rooms where teams and athletes can meet with coaches to prepare, go over strategy and review results before, during and after competitions.

When sports groups of any type are staying at Wilderness at the Smokies, the resort will arrange anything the group organizers request – including transportation to and from other locations for athletics, shopping or to take in the local attractions.  Wilderness at the Smokies also partners with many of the local attractions like the new Titanic Museum Attraction, the Ripley’s Aquarium, Dixie Stampede, WonderWorks, Tanger Outlet Mall and other popular destinations to provide value pricing for athletes and their guests.

Wilderness at the Smokies packages rooms and meeting space as well as services (transportation, A/V equipment, etc.) to create a cost-effective overall approach for sporting event planners and organizers.  Because Wilderness at the Smokies is so large and has so many events, organizers benefit from the volume of work Wilderness does with local suppliers and subcontractors that support large conferences, conventions and athletic events.  Since guests at Wilderness at the Smokies never have to leave the resort, and transportation around the property is completely free for its guests, they can park their cars at Wilderness (free of charge) and not get in them again until it’s time to leave.  Everything a guest could want in terms of family fun and R&R is available on the property.

Wilderness at the Smokies, located minutes from Interstate 40 and situated in the foothills of the Great Smoky Mountains, is establishing a new standard for athletic competitions, conferences, conventions and meetings in East Tennessee.  With two six restaurants, two 18-hole golf courses, two outdoor waterparks, an indoor waterpark with a wave pool and surf rider, hot tubs, and countless waterslides and attractions, Wilderness at the Smokies has something for all age groups.  For more information about Wilderness at the Smokies, visit www.WildernessAtTheSmokies.com.

Media Contact
Rick Laney
(865) 584-0550
rlaney@ackermannpr.com

Ackermann PR drawing unprecedented national attention to East Tennessee travel and tourism industry

Posted by – October 29, 2010

Knoxville, Tenn. — October 29, 2010 — In just the past few months, Ackermann PR has brought in the National Geographic Channel, MTV Productions, the Travel Channel’s “Bert The Conqueror,” Channel Four (a major television network based in London), national morning television shows including CW’s The Daily Buzz, and a number of travel shows based in Georgia, Alabama and South Carolina to East Tennessee for special reports about our travel and tourism industry.  Ackermann is also involved in discussions with a major Hollywood film company to produce part of a major motion picture in East Tennessee.  This week, Ackermann’s Rick Laney served as a senior consultant to a pilot television show being shot for the Travel Channel.  Because Ackermann PR approaches East Tennessee’s travel and tourism as a regional effort that crosses local political lines, we have succeeded at focusing national attention on the tremendous assets our region holds.

Laney was featured on WATE-TV (ABC) in a report by Jamie Lynn Drohan about the impact all of this national and international attention has on the local economy.  The entire segment can be watched by clicking the photo below.

Media Contact
Rick Laney
(865) 584-0550
rlaney@ackermannpr.com

Ackermann PR’s founder and CEO discusses promising signs for the local economy

Posted by – August 19, 2010

Cathy Ackermann, Ackermann PR’s founder and CEO, talked to WATE television in Knoxville to discuss promising signs on the local economic horizon.  Watch the entire interview by clicking on the image below.

Cathy Ackermann appears on WATE (ABC) television August 18, 2010

Media Contact
Rick Laney
(865) 584-0550
rlaney@ackermannpr.com

Titanic Museum in Pigeon Forge is making waves

Posted by – October 20, 2009

Pigeon Forge, Tennessee — The new Titanic Museum in Pigeon Forge is making waves and drawing attention as it towers above the Parkway in Pigeon Forge.  Scheduled to open next April, the Titanic Museum will be a permanent tribute to the ship and its passengers. Knoxville’s WATE television featured the Titanic and its owner, John Joslyn in this report.

Click picture to watch video on WATE

Click picture to watch video on WATE

Media Contact
Rick Laney
(865) 584-0550
rlaney@ackermannpr.com