Tag: survey

Majority of East Tennessee CEOs Are Engaged in Social Media

Posted by Amelia Daniels – June 6, 2011

Knoxville, Tenn.  – How social is your company?  The answer may be found within your CEO’s level of activity with social media tools like Facebook, Twitter and LinkedIn.  

In a recent survey of more than 300 business leaders in East Tennessee, Ackermann PR found that the scales are tipping toward social media with a majority of CEOs – 61% –using social media for personal use.  Contrast that statistic with numerous sets of data from 2010 that show less than half of CEOs were using social media to engage with the public and other stakeholders. 

“We suspected that businesses in East Tennessee were moving beyond the experimental stage with social media,” said Cathy Ackermann, President and CEO of Ackermann PR.  “And while that’s what the results show, many CEOs are still trying to figure out how it fits in with their overall marketing and communications mix.”

Some of the survey’s key findings include:

  • 46% of respondents are using social media primarily for branding and awareness
  • Facebook is the most popular, with 54% of respondents using Facebook
  • 39% of respondents say these social media activities have had minimal impact on their businesses so far while 27% said impact has been small but noticeable 
  • 40% indicated they are not sure about how to track or measure their social media activities

Ackermann says one of the most significant hurdles that businesses are encountering is employee training and participation.  “The survey showed some concern on the part of CEOs regarding the allocation of resources to social media activities.”

These same issues were raised at the recent Social Slam event, held in Knoxville in April.  Ackermann’s Digital Strategies Manager, Shane Rhyne who participated in Social Slam says, “Upper level participation was a common theme of Social Slam presentations. The businesses reaping the best rewards from social media were also those businesses where the CEO and other senior level leadership had taken an active role in participating in social media.”

The companies whose CEOs are engaged in social media are often more likely to be using social media for business purposes.  “We can help CEOs find the right balance for their company, whether they’re personally involved with social media or not.  Because there is one thing we know – using social media strategically can greatly enhance a company’s bottom line,” says Ackermann.

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Media Contact
Shane Rhyne
(865) 584-0550
srhyne@ackermannpr.com

Food or heat or health care?

Posted by Shane Rhyne – February 19, 2010

Thousands of East Tennesseans face this decision daily

Second Harvest logoKnoxville, TN – It is a frightening sign of our troubled economy. Every night in East Tennessee more than 245,500 people go to bed not sure if they will have food to eat in the next few days. Many of them are families with children.

Every month more than 16,000 of our neighbors must choose between buying food and paying for heat. Almost the same number faces choosing between food and health care.

These are the hard realities discovered during a national survey on hunger. Second Harvest Food Bank of East Tennessee participated in the study, which was conducted on behalf of Feeding America, the national organization of which Second Harvest is a member.

“We know the demand for food continues to grow,” said Elaine Streno, Executive Director of Second Harvest.  “I’m not sure we fully realized just how dire things are for so many people across 18 counties, from the plateau to the mountains.”

Many of those in need are just average folks. Only 8 percent of the 36,800 different people helped in a week are homeless and almost a quarter of those helped are in households where there is at least one employed adult.

“People are working and still unsure they can feed their family,” said Streno. “That’s a situation than can leave a person almost hopeless.”

The impact of Second Harvest is deep. Second Harvest supplies an average of 78% of the food distributed by area pantries, 67% of the food distributed by kitchens, and 54% of the food distributed by shelters. Group homes and many service organizations also get their food from Second Harvest.

“What it all means to us is this: more and more people need food and we will need to raise more money to meet that need,” says Streno. “Even though we can provide three meals for only a dollar, the task before us is still daunting.”

If you are interested in supporting Second Harvest, or work as part of an agency or food bank and are interested in setting up an interview with a Second Harvest representative, please call Elaine Streno at 865-850-4284.  For more info visit: www.secondharvestknox.org

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Second Harvest Food Bank of East Tennessee, a member of Feeding America, has worked to eliminate hunger since 1982.  In 2009, this organization provided food for more than 9.7 million meals in 18 counties in East Tennessee.  With 6 major programs and 450 Agency/Food Partners, Second Harvest Food Bank of East Tennessee distributes food to more than 145,000 kids, adults and seniors each month.  The service area includes Anderson, Blount, Campbell, Claiborne , Cocke, Cumberland, Fentress, Grainger, Hamblen, Jefferson, Knox, Loudon, Monroe, Morgan, Roane, Scott, Sevier and Union Counties.

Media Contact:
Elaine Streno
(865) 850-4284