Tag: pet safety

Invisible Fence Teams With Local Vets to Help Memphis Firefighters Save Pets

Posted by Ryan Willis – April 7, 2010

Memphis, Tenn. – Every Fire Station in Memphis will now have equipment to administer oxygen and help save dogs and cats that are often injured in house fires…and the equipment isn’t costing taxpayers a penny. 

That’s because Invisible Fence of Memphis and the Memphis/Shelby County Veterinary Medical Association (MSCVMA), with the help of more than 80 local veterinarians and their clients are donating enough of the masks to equip all 56 fire stations within the City of Memphis.  Clients of local veterinarians have really embraced the effort, with some sponsoring an entire 3-mask oxygen kit set in memory of a family pet. 

“The whole focus of our business is to protect pets,” said Barney Raborn, President of Invisible Fence of Memphis. “It just makes sense for us to extend that effort to save pets that may be injured in a fire. Dealing with the loss of a home is bad enough, losing a member of the family like a cat or dog can make it even worse. Thanks to efforts from the MSCVMA and local veterinarians, we hope to prevent that.” 

“We want to thank Invisible Fence for their generosity and believe that these kits will help us save more pets; we can all recall a fire from the past where these kits would have helped save a pet,” said Alvin Benson, Director of the Memphis Fire Department. 

Invisible Fence has been equipping fire stations across America with pet oxygen masks. Although the number of pets that die in fires is not an official statistic kept by the U.S. Fire Administration, industry web sites and sources have cited that an estimated 40,000 to 150,000 pets die each year in fires; most succumbing to smoke inhalation. The company hopes to help drastically reduce that number. 

“We’d like to get that number to zero,” said Raborn, “That may not be possible, but it won’t be for lack of trying.” 

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About Invisible Fence
Invisible Fence® Brand is the original electronic fence containment system sold nationwide by professional dealers who offer custom installation and certified Perfect Start™ Pet Training to create an environment of safety and freedom for pets. For more information, visit www.InvisibleFence.com.

Media Contact:
Ryan Willis
(865) 584-0550
rwillis@ackermannpr.com

Invisible Fence® Brand Announces National Dealer Recognition Awards

Posted by Ryan Willis – March 4, 2010

Knoxville, Tenn. – Determined, focused, hard working and dedicated – these are all characteristics of this year’s Invisible Fence® Brand Dealer Recognition Award recipients.  The awards honor dealers from around the country for their excellence in a variety of critical business areas including, marketing, sales and customer service. 

“All of our dealers put in a great deal of time and effort each day to help make our company a successful leader in the pet safety industry, and we are happy to recognize those leading the way,” said Lori Sharp, Invisible Fence Brand Manager.  “Each of these award winners has proven to be invaluable members of the Invisible Fence® Brand Dealer Network and we feel fortunate to have them on our team.” 

This year’s National Dealer of the Year recipient in the Mega Dealer division is no stranger to the award.  For the past four years, Tony Hettinger with Invisible Fence of Upstate New York has owned this title.  “Tony has done an unbelievable job, growing his business in a market that has consistently produced the highest sales penetration performance for Invisible Fence® Brand in the country,” said Sharp.  A consummate professional, Hettinger manages both the broader sales and installation activities while also focusing on the smaller, finer points of customer service that lead to extremely high levels of customer satisfaction. 

The other two deserving finalists in this category were Jim White, Invisible Fence of the Carolinas and Bradlee Arvin, Shelley Bennett & Bennett Associates of Invisible Fence Brand of Central Indiana. 

Top honors in the Super Dealer division went to Michael Dugan with Invisible Fence of Buffalo Niagara, located in Williamsville, N.Y.  To counteract a tough economy, Dugan made a number of changes that significantly impacted his dealership last year.  “We took a look at our processes and programs and decided to make a number of changes and improvements,” said Dugan.  “Fortunately we had an extremely successful year due in large part to the changes we made.”  Other finalists in the Super Dealer division were Jim White, Invisible Fence of Raleigh and Joyce Brennan and Kathy Orzey, Invisible Fence of Dundee-McHenry County. 

The Sprinter Cup division recognizes the achievements of the dealers located in smaller markets.  This year’s winner, Brodie Bergeson, resides in Montana, overseeing Invisible Fence of the Big Sky.  His Montana markets include Bozeman and Billings, where he doubled his sales in 2009.  “Even though he is in a small market, Brodie is just as tenacious and focused as our largest dealer in our largest market, said Sharp.  “This drive and determination is what has made him and his dealership the leader of our smaller market dealers.”  The two additional finalists in this division were Tim and Ann Schoenfelder, Invisible Fence of the Tennessee Valley and Juli Stroka, Canine Solutions by Invisible Fence Brand. 

Michael Sundbye of Invisible Fence of Northern Kentucky was named this year’s Rookie Dealer of the Year.  Sundbye may be in his first year as a dealer, but he is no rookie when it comes to Invisible Fence® Brand, having been a part of the team since 2002.  “Michael has done an outstanding job in the short time he has been a dealer,” said Sharp.  “We couldn’t be more pleased with the success he has demonstrated in his first year and look forward to many more.”  The other finalist in the Rookie Dealer division was Tom Kurrack, Invisible Fence of Central Florida. 

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Media Contact:
Mike Cohen
(865) 584-0550
mcohen@ackermannpr.com

Show your pet love…positively

Posted by Sarah Malak – February 23, 2010

imagesKnoxville, Tenn. – Training your dog is one of the best ways to enjoy your relationship to the fullest. Luckily, there’s a pet safety company that’s just as passionate about giving your dog the best training available. Radio Systems Corporation, makers of the PetSafe brand, is focused on giving its customers a wide variety of training methods to choose from, whether the instruction is based on correcting your pet or positive reinforcement.

That’s why Radio Systems Corporation has acquired Unleashed Technology brand, which has a unique remote trainer product line completely dedicated to positive reinforcement.  The design approach behind the system is to utilize electronic stimuli to stand in for the physical force of traditional leash pressure and establish a positive bond that will carry forward into off-leash control.

Unleashed Technology’s Wireless Leash Guidance Training System is applied by using varying levels of significantly different stimuli, including vibration, to simulate the different pulling pressures one exerts on a dog during normal walking or training exercises. In turn, the line allows owners/handlers the capability to signal a dog at a distance whenever the dog is doing the correct behavior.

“The Unleashed Technology brand is an exciting addition to Radio Systems Corporation. This product line is focused on creating a positive system that instantly signals your dog when a correct behavior is displayed or when the owner wants the dog to begin a response,” said Randy Boyd, founder and CEO of Radio Systems. “Rather than waiting for the dog to do something wrong, this line allows handlers to be the ‘coach’ by reacting to positive behavior. The outcome is really more fun for everyone involved.”

Unleashed Technology’s line includes three variations of a remote control training system. Unleashed Technology’s first type of trainer is a vibration-only model, while the second exerts vibration plus a very low stimulation and the third applies vibration plus a stronger stimulation. All three products are positioned to capture the consumer who is static-averse and only interested in very low levels of stimulation for their pet.

“PetSafe’s Strategic Business Unit and Innovations departments identified this type of product as a gap in our current product offerings,” said Boyd. “This is a great way for us to reach out to a completely new audience in giving them a static-free method of training their dog.”

For more information on Unleashed Technology, visit www.unleashedtechnology.com.

About PetSafe®

Headquartered in Knoxville, Tennessee, PetSafe® is the industry leader in the management of pet behavior, offering pet training, containment, safety and lifestyle product solutions. PetSafe® introduced the first do-it-yourself electronic fence to the pet market in 1991 and the first wireless fence in 1998. PetSafe’s product line up includes: kennels and electronic underground fences; bark control systems; a selection of remote training products; pet doors; pet identification collars; heated wellness products; pet feeders and a growing line of lifestyle products. For more information about PetSafe®, visit: www.petsafe.net.

For more information:
Sarah Malak, Ackermann PR
865-584-0550
SMalak@ackermannpr.com

New Web Site Hopes to Bring Peace to Neighborhood Barking Disputes

Posted by Ryan Willis – October 6, 2009

Knoxville, Tenn. – A bark from a dog can provide home security or servebarkingdog  as a friendly hello and invitation to play. It can also be the first step to sleep deprivation, frequent visits from animal control officers, and silent long-term grudges between formerly cordial neighbors. PetSafe, the industry leader in pet safety and behavior products, has launched a new web site to help restore the peace and make every neighborhood a better place for dogs and neighbors alike. 

The new site, www.stopmyneighborsdog.com, allows neighbors to subtly spotlight nuisance barking to pet parents through anonymous, but polite, e-mails and personal notes. The messages are sent directly to the canine’s keepers without bringing in outside authorities. 

“One of the most frequent sources of calls to local animal control departments is excessive barking from dogs,” says Randy Boyd, PetSafe President and CEO. “We hope the web site will help ease friction between neighbors and also keep otherwise good dogs from being taken to the pound.” 

The free web site allows neighbors to move beyond simply investing in ear plugs or sending angry glares at neighbors across the driveway. A neighbor concerned about excessive and disruptive barking can choose to send an anonymous e-mail or postcard pre-written in a friendly, humorous, or serious tone to the beloved barker’s people. Along with the note, senders can opt to include professionally-written tips on controlling nuisance barking and a coupon for a product from PetSafe’s line of bark solution training products. 

“The education tips are an important feature,” says Boyd. “Most of the time a pet owner simply feels like they can’t control their dog’s barking. People don’t usually bring a dog into their household with the intent of causing bad feelings in their neighborhood. We want everyone, owners and neighbors alike, to enjoy the company of a good dog in the neighborhood.” 

About PetSafe®
Headquartered in Knoxville, Tennessee, PetSafe® is the industry leader in the management of pet behavior, offering pet training, containment, safety and lifestyle product solutions. PetSafe® introduced the first do-it-yourself electronic fence to the pet market in 1991 and the first wireless fence in 1998. PetSafe’s product line up includes: kennels and electronic underground fences; bark control systems; a selection of remote training products; pet doors; pet identification collars; heated wellness products; pet feeders and a growing line of lifestyle products. For more information about PetSafe®, visit: www.petsafe.net.
 

Media Contact:
Mike Cohen
865-584-0550
MCohen@AckermannPR.com