Tag: Gatlinburg

Wilderness at the Smokies is a premier eco-friendly resort

Posted by – June 8, 2011

SEVIERVILLE, Tenn. – It is only natural that a resort called “Wilderness at the Smokies” is doing everything it can to preserve the environment and be an environmentally responsible business.  Although thousands of visitors travel from all over to experience the resort’s indoor and outdoor waterparks every day, many of them don’t realize all that Wilderness at the Smokies is doing to be a leader in environmental-friendliness.

Inside the Wild Water Dome at Wilderness at the Smokies resort.

Just this month, Wilderness at the Smokies resort launched a new towel program designed to give guests the high level of service and convenience they are accustomed to from the resort while significantly reducing the amount of washing and drying it does and the energy it consumes.  With every waterpark pass, guests are issued a towel card which allows each visitor to have two towels at all times.  As the towels become wet, guests simply trade them for dry towels.  The new towel card system has already resulted in a huge reduction in energy use by the resort.

The first thing many families notice when entering the indoor waterpark at Wilderness at the Smokies is that it feels like you’re outside on a beautiful summer day – even in the middle of winter.  The see-through Texlon™ roof that covers the indoor waterpark allows sunlight and UV rays into the 60,000 square-foot indoor waterpark.  The Texlon™ roof not only allows guests to tan year round, it allows real plants to thrive indoors and dramatically reduces the resort’s energy consumption.

According to John Regnerus, operations director at Wilderness at the Smokies, the resort uses 300 to 400 less therms of natural gas per day to heat the indoor waterpark during the colder winter months because of the Texlon™ roof.  One therm is the energy equivalent of burning about 100 cubic feet of natural gas and the average U.S. household uses roughly 1,000 therms per year.  “It significantly lowers our energy consumption,” Regnerus said.  “Over a three or four month period, we can reduce our natural gas usage by 30,000 to nearly 50,000 therms.  That’s a considerable reduction in our use of fossil fuel.”

The difference between an indoor waterpark with a Texlon™ roof and one with a standard roof like one would find in a gymnasium is the difference between night and day.  The transparency of the Texlon™ roof and the natural light it allows into Wilderness at the Smokies brings the outdoors in throughout the year.

The natural lighting provided by the Texlon™ roof at Wilderness at the Smokies also allows the resort to lower its electric consumption by not using artificial lighting during daylight hours.  The roof has a built-in ventilation system to circulate more air in the summertime and reduces the resort’s use of air conditioning when it’s warm outside.

“Because of the roof at Wilderness at the Smokies, guests can literally forget they are inside,” said Dave Keim of Aquatic Development Group, the company that supplied the Texlon™ roof to Wilderness at the Smokies.  “In the middle of winter, guests are surrounded by live tropical plants, getting a suntan and splashing in the water attractions.  The energy savings are important, but what the guests remember is the experience.”

Wilderness at the Smokies is a member of the Green Hotels Association.  In addition to the Texlon™ roof over the resort’s indoor waterpark, Wilderness at the Smokies uses energy-saving compact florescent lighting in many areas throughout its facility and all of its appliances and kitchen equipment are the latest Energy Star rated design (using 30 percent less energy than older appliances).  Guest rooms at River Lodge are equipped with state-of-the-art key-controlled occupancy sensors which save electricity by turning on lights and the HVAC system as guests enter their rooms.  Tinted windows in guest rooms are also designed to reduce energy consumption and motion-sensing paper towel dispensers in the common areas reduce paper usage.

“Wilderness at the Smokies is adjacent to one of this nation’s most valuable natural wonders – the Great Smoky Mountains National Park,” said Steve Cruz, the general manager of Wilderness at the Smokies.  “The environment is one of the primary reasons guests come to the Smokies.  We value nature and the environment the same way our guests do.  Being environmentally responsible is everyone’s job and Wilderness at the Smokies wants to be a leader in this area.”

Wilderness at the Smokies resort opened in 2009 and is the Southeast’s largest indoor/outdoor waterpark resort.  With two outdoor waterparks and a 6-acre indoor waterpark, Wilderness also has six restaurants, a deli, gift shops, convenience stores, mini-golf, and a 36-hole championship golf course.  Wilderness is connected to a 200,000 square-foot conference and event center capable of hosting events for 10,000 people.

Wilderness at the Smokies, located minutes from Interstate 40 and situated in the foothills of the Great Smoky Mountains, is one of the area’s only year-round vacation destinations.  For more information about Wilderness at the Smokies, call toll-free 877-325-9453 or visit www.WildernessAtTheSmokies.com.

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Media Contact
Rick Laney
(865) 584-0550
rlaney@ackermannpr.com

Wilderness at the Smokies Resort names Steve Cruz General Manager

Posted by – April 26, 2011

Steve Cruz

Sevierville, Tenn.Wilderness at the Smokies resort has named Steve Cruz General Manager of the popular 700-acre indoor/outdoor waterpark resort in Sevierville, Tenn.  Cruz, who previously served as Director of Sales and Marketing for Wilderness, brings more than 15 years experience in the East Tennessee tourism industry to his new role.

Cruz’s professional experience includes working with Dixie Stampede in Pigeon Forge, Tenn. and Wild Adventures Theme Park in Valdosta, Georgia.

Cruz said, “Wilderness at the Smokies has changed the tourism landscape in this area.  It’s exciting to be part of such a special place that so many families look forward to visiting.  We plan to build on and grow the unbelievable success Wilderness at the Smokies has experienced in its first three years of operation.”

Wilderness owner Pete Helland said Cruz has the perfect background and knowledge to firmly establish Wilderness at the Smokies as the Smoky Mountain region’s premier resort attraction.

Wilderness at the Smokies resort opened in 2009 and is the Southeast’s largest indoor/outdoor waterpark resort.  With two outdoor waterparks and a 6-acre indoor waterpark, Wilderness also has six restaurants, a deli, gift shops, convenience stores, mini-golf, and a 36-hole championship golf course.  Wilderness is connected to a 100,000 square-foot conference and event center capable of hosting events for 10,000 people.

Wilderness at the Smokies, located minutes from Interstate 40 and situated in the foothills of the Great Smoky Mountains, is one of the area’s only year-round vacation destinations.  For more information about Wilderness at the Smokies, call toll-free 877-325-9453 or visit www.WildernessAtTheSmokies.com.

Media Contact
Rick Laney
(865) 584-0550
rlaney@ackermannpr.com

Remembering the RMS Titanic 99 years later

Posted by – April 15, 2011

Pigeon Forge, Tenn. — John Joslyn, co-owner of the Titanic Museum Attraction in Pigeon Forge,  has been to the RMS Titanic on the ocean floor and organized the $6 million expedition to the ship that brought the world its first televised video of the famous luxury liner in her final resting place two and a half miles beneath the surface of the Atlantic Ocean.

Today marks a significant milestone for the RMS Titanic and the Titanic Museum Attraction.  It has been exactly 99 years since the lookout in the crow’s nest shouted, “Iceberg right ahead!”  For the next twelve months leading up to April 15, 2012, when it will have been a century since the Titanic was lost, Titanic Museum will have many special events and ways to honor, respect and pay homage to those 2,208 passengers and crew members onboard RMS Titanic.

As the whole world remembers the world’s most famous luxury liner, we will continue to open the door to the past and let our “passengers” experience what it was like to walk the hallways, parlors, cabins and Grand Staircase of the Titanic – surrounded by more than 400 artifacts from the ship and its passengers.

Below is an amazing photo from one of John Joslyn’s dives to the bottom of the Atlantic where the world’s most famous luxury liner still rests today.

The RMS Titanic as seen by Titanic Museum Attraction co-owner John Joslyn.

Media Contact
Rick Laney
(865) 584-0550
rlaney@ackermannpr.com

Wilderness at the Smokies resort dives into spring 2011 with record-breaking attendance numbers

Posted by – April 12, 2011

Sevierville, Tenn. – After record-breaking March attendance, Wilderness at the Smokies resort, the Southeast’s largest indoor/outdoor waterpark resort, is diving head-first into April 2011 with its Spring Grand Opening of all outdoor activities and attractions.

One of the three amazing waterparks at Wilderness at the Smokies resort

During April, Wilderness at the Smokies attendance figures rose more than 30 percent over the same time period last year.  The resort attributes a steadily growing spring break crowd and additional rooms that are now available at the resort for the growth.  Wilderness at the Smokies resort offers guests more than 1,500 rooms in a variety of configurations to choose from during their stay.

“As we continue to grow, word is getting out about Wilderness at the Smokies resort,” said Pete Helland, owner of Wilderness at the Smokies.  “Not only is Wilderness at the Smokies unique to the Smokies, it’s unique to the entire Southeast United States – and people are seeing what a great, affordable, family vacation we provide.  I expect that we will continue to see growth and more record-breaking months moving forward.”

April also ushered in the opening of Wilderness at the Smokies’ many outdoor activities – including both Salamander Springs and Cataloochee Creek outdoor waterparks.  Featuring wave pools, waterslides, an adventure river and countless play areas for people of all ages, the outdoor waterparks are always a resort favorite with guests.  The resort’s mini-golf course, cabanas, and outdoor dining facilities also opened this month (all outdoor activities operate weather permitting).

Wilderness at the Smokies resort opened in 2009 and is the Southeast’s largest indoor/outdoor waterpark resort.  With two outdoor waterparks and a 6-acre indoor waterpark, Wilderness also has six restaurants, a deli, gift shops, convenience stores, mini-golf, and a 36-hole championship golf course.  Wilderness is connected to a 100,000 square-foot conference and event center capable of hosting events for 10,000 people.

Wilderness at the Smokies, located minutes from Interstate 40 and situated in the foothills of the Great Smoky Mountains, is one of the area’s only year-round vacation destinations.  For more information about Wilderness at the Smokies, call toll-free 877-325-9453 or visit www.WildernessAtTheSmokies.com.

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Media Contact
Rick Laney
(865) 584-0550
rlaney@ackermannpr.com

Titanic Museum Attraction celebrates one year of operation in Pigeon Forge and launches new audio tours

Posted by – April 7, 2011

Pigeon Forge, Tenn. – This month marks the one-year anniversary of Titanic Museum Attraction’s Grand Opening in Pigeon Forge.  The museum, which has already been named one of the Smoky Mountain Region’s top “must-see” attractions, has hosted over 800,000 visitors in its first year of operation.

The Memorial Gallery at Titanic Museum Attraction

The excitement about Titanic Museum Attraction that started when popular television host Regis Philbin emceed the Grand Opening Celebration in 2010 – calling it “simply the best museum I’ve ever seen” – has continued to grow with each new special event and the constantly-changing elements within the museum.

John Joslyn, co-owner of the Titanic Museum Attraction, said, “As we enter our second year of operation, we wanted to give our visitors something special.  If I had the ability to let you walk through the Titanic Museum Attraction with one of the survivors, would that interest you?  Of course it would – and I can do that right now with the brand new audio tour we just introduced at Titanic Museum Attraction.”

The headset for Titanic Museum Attraction's new audio tours.

As part of a television documentary Joslyn produced, he traveled the world interviewing survivors of the Titanic, and those dramatic first-hand accounts of what happened are now being revealed for the first time ever at the Museum Attraction in Pigeon Forge.  Guests will be able to hear amazingly detailed stories about what took place on the ship that fateful night and learn the stories behind the museum’s most fascinating artifacts.Titanic

Titanic Museum Attraction invested well over $1 million in the new audio tour, which is available as an “adult tour” version and a “young person tour” version.  Narrated by Jaynee, the Titanic Museum’s First Class maid, the audio tour includes music and special effects that sound amazing on the $600 audio players from France which are used in some of the world’s premier museums.

Joslyn has been to the RMS Titanic on the ocean floor and organized the $6 million expedition to the ship that brought the world its first televised video of the famous luxury liner in her final resting place two and a half miles beneath the surface of the Atlantic Ocean.

This month also marks another significant milestone for the RMS Titanic and the Titanic Museum Attraction.  On April 15, 2011 it will have been exactly 99 years since the lookout in the crow’s nest shouted, “Iceberg right ahead!”  For the twelve months leading up to April 15, 2012, when it will have been a century since the Titanic was lost, Titanic Museum will have many special events and ways to honor, respect and pay homage to those 2,208 passengers and crew members onboard RMS Titanic.

As the whole world remembers the world’s most famous luxury liner, we will continue to open the door to the past and let our “passengers” experience what it was like to walk the hallways, parlors, cabins and Grand Staircase of the Titanic – surrounded by more than 400 artifacts from the ship and its passengers.

The Titanic Museum Attraction in Pigeon Forge, Tenn. is open daily at 9 a.m.  Reservations are strongly suggested (many days sell out entirely). Or, passengers may purchase tickets online at www.titanicpigeonforge.com or by phone at 800-381-7670.  Two (2) audio players can be rented for $10 at the museum.

Cedar Bay Entertainment owns and operates Titanic Museum Attraction in Branson, Mo. and Pigeon Forge, Tenn.  A privately owned-and-operated entertainment and development company, Cedar Bay is headquartered in Branson, Mo., the site of its first Titanic Museum Attraction.  Since it’s April 2006 grand opening, Titanic Branson has welcomed more than 3 million guests.

Media Contact
Rick Laney
(865) 584-0550
rlaney@ackermannpr.com

The Smoky Mountain Region is quickly becoming a spring break hot spot

Posted by – March 17, 2011

SEVIERVILLE, Tenn. — There are two reasons the Smoky Mountains Region is becoming a favorite spring break destination for visitors from all over the country:

  • In the past three years, new attractions and resorts — like Wilderness at the Smokies and Titanic Museum Attraction — have opened and now offer visitors amazing things to do year-round regardless of the weather.
  • The Smoky Mountain Region covers two states and countless small communities around the national park.  Now that we are marketing the “Region” as a destination (as opposed to marketing each of the small communities and towns as individual entities) people get to see all of the offerings rather than just what each small town has to offer.

The Smoky Mountain Region is also a wildly successful destination because it is within a one-day drive for most of the U.S. population east of the Mississippi River.  And, as the McGhee Tyson Airport in Knoxville continues to get new low fare carriers serving new markets, more and more travelers are flying to East Tennessee for their vacations.

Watch and read the CBS News report about the Smoky Mountain Region and its appeal to spring breakers by clicking the photo below.

WVLT (CBS) television shows why the Smoky Mountain Region is a new spring break "hot spot"

Media Contact
Rick Laney
(865) 584-0550
rlaney@ackermannpr.com

Ackermann PR’s Rick Laney draws national attention to Smokies as a hot spring break destination

Posted by – March 7, 2011

The Great Smoky Mountains Region

KNOXVILLE, Tenn. – Because of its expertise in travel and tourism in the Great Smoky Mountain Region, Ackermann PR continues to be the primary source for major national media outlets wanting more information about the nation’s most visited national park and the communities that surround it in Tennessee and North Carolina.

Last week, Ackermann PR Vice President Rick Laney turned up across the country talking about why the Great Smoky Mountain Region is quickly becoming a major spring break destination.  His comments about the appeal of the Smoky Mountain Region appeared in major media outlets including ABC News, CBS News, Chicago Tribune, Washington Examiner, Huffington Post, Charlotte Observer, Atlanta Journal Constitution and MSNBC.

“Our approach is completely different,” Laney said.  “While small, individual communities around the Smokies have touted what they have to offer for decades, no one has successfully marketed the region as a whole.  The funny thing is that tourists who come here don’t even recognize the little individual towns – they only recognize the Great Smoky Mountains.

“When you travel to somewhere like the Smokies for a vacation, you make it a point to see all there is to see, and the Smokies cover countless little communities in two separate states.  Our visitors hike in the Smokies, visit attractions in Gatlinburg, Hendersonville, Pigeon Forge, Sevierville, Asheville, Cherokee and Bryson City.  They go back and forth between North Carolina and Tennessee to take in the entire region.

“It only makes sense that the premier attractions and resorts are now marketing that way.”

For more information about Ackermann PR and its unique approach to travel and tourism marketing, call (865) 584-0550.

Media Contact
Shane Rhyne
(865) 584-0550
srhyne@ackermannpr.com

IAAPA Funworld Magazine says ‘Pigeon Forge getting a water-powered funhouse on steroids’

Posted by – February 2, 2011

From the February 2011 issue of IAAPA Funworld Magazine — As everyone knows, bad things happened to the Titanic when it ventured out onto the water. The Titanic Museum in Pigeon Forge, Tennessee, however, is hoping very good things will happen to its guests in 2013 when they visit the museum’s newest offering, Water Magic.

Water Magic will make a big splash in Pigeon Forge, Tennessee

Set on a 12-acre site directly across the street from the museum, the $40 million attraction will be designed to allow guests to discover new and creative ways to have fun with water without really getting soaked. Water Magic is not a waterpark—in fact, most guests will probably wear their street clothes into the venue.

But that doesn’t mean there won’t be plenty of water frolicking going on. In fact, Water Magic’s creators describe it as a “water-powered funhouse on steroids” and say its motto will be, “Get me wet.”

According to John Joslyn, who coowns the Titanic Museum with his wife, Mary Kellogg-Joslyn, he and his creative team—including Bob Fleming, president of Idletime, which designed Titanic Museums in both Pigeon Forge and Branson, Missouri— were meeting back in 2009 and looking at what they could possibly do to creatively expand the museum.

“Finally I asked, ‘What captivates children and adults more than anything else?’ and Bob replied, ‘It’s water,’ and I said, ‘Yes!’ So we thought, ‘Could we have a room where people could walk on water, or could we have a bubble room, or do a water theater?’ It’s just one of those simplistic things in life that hits you like a lightning bolt, and it just sort of took us all aback in the room.”

Water Magic will be a year-round attraction set in a 40,000-square-foot building. One of the first sites visitors will see is a 100-foot kinetic energy sculpture topped by a 1,000-gallon bucket that will spill water down onto Water Magic’s grand entry plaza. Guests will then proceed to Emporium Square, a two-story atrium filled with water-driven gadgets, like water fountains of all shapes and sizes synchronized to music.

Emporium Square will lead to several gateways, and visitors can choose which one will start their adventure. Each leads to a different gallery; some that will allow guests to feel as if they’re walking on water, while others, like the “Mirror Maze,” will present a puzzle that carries with it the chance of getting wet; still others, like “The Water Tunnel,” will wrap visitors in a cocoon of water.

The Water Theater will present “Imagination Rhapsody,” a musical melee of water jets and water spouts where guests can create their own water symphonies, with the possibility of a missed note sending a wave of water their way. In the “Deep-Sea Expedition” venue, guests will experience an exploratory dive to the ocean floor.

The owners say Water Magic will also be “wrapped in green,” a reference to its environmental stewardship. “We do have a responsibility to the environment,” says Joslyn, “and if we’re moving that much water, we should be able to figure out how to recycle it, how to use it for heating and cooling, and for power generation, which we will do. Plus, the people in the fountain business have really explored ways to recycle water, and if we have rainwater coming down in a deluge in the parking lot, we should be able to capture it and use it. We’re going to use water in smart ways.”
www.titanicpigeonforge.com

This story is property of IAAPA Funworld Magazine.

Media Contact
Rick Laney
(865) 584-0550
rlaney@ackermannpr.com

Romance blossoms at Titanic Museum Attraction in February and someone will win a free romantic getaway trip

Posted by – January 31, 2011

Pigeon Forge, Tenn. – Romance and adventure were in the air when Titanic set sail on April 10, 1912.  Fourteen couples traveling on Titanic were on their honeymoon, including nine in first class.  There were also many young brides-to-be sailing to America to start a new life in a new country.  Titanic Museum Attraction’s Sweetheart Month – which takes place throughout February – pays tribute to romance and the lasting love of devoted couples everywhere.

Watch the WJHL-TV (CBS) segment below from 11 Connects about Sweetheart Month at the Titanic Museum Attraction.

In honor of the Titanic’s romantic history, Titanic Museum Attraction in Pigeon Forge is giving away a FREE Vow Renewal on the Titanic Museum’s Grand Staircase which includes a two-night stay at the Wilderness at the Smokies Resort in Sevierville, Tenn. and two tickets to the Ripley’s Aquarium of the Smokies in Gatlinburg, Tenn. The Vow Renewal ceremony will take place in elegant style on Titanic’s million-dollar Grand Staircase and will be presided over by the ship’s captain.

Titanic Museum Attraction is looking for couples who got married in a very unique way or have a unique story to tell about their wedding day.  Beginning now, anyone who thinks they have an amazing love story can go to Titanic Museum Attraction’s website at www.TitanicPigeonForge.com and fill out the entry form.

Read the complete story of the Titanic Museum Attraction’s Sweetheart Month contest here.

The video in this post is the property of WJHL-TV and is used by permission.

Media Contact
Rick Laney
(865) 584-0550
rlaney@ackermannpr.com

Ackermann’s Rick Laney talks travel and tourism changes in the Smoky Mountain Region with WBIR (NBC) television

Posted by – January 19, 2011

KNOXVILLE, Tenn. — Ackermann PR ’s Rick Laney sat down to talk with WBIR (NBC) television about dramatic changes taking place in the tourism industry in and around the Great Smoky Mountains National Park.  In recent years, Ackermann identified some significant shifts taking place in the local travel and tourism industries and conducted a private study of visitors during 2007 and 2008 (with updated data for 2009 and 2010).

Two key figures came to light through the study:  The Smoky Mountain Region is drawing a huge number of first-time visitors every year (as high as 41 percent in some areas) and traditional tourism cycles that tied closely to the school year had disappeared and the Smoky Mountain Region is now a year-round destination.

Click on the image below to watch the entire report from WBIR television.

Click to watch complete WBIR segment