Tag: Anderson Media

Ackermann PR records 45 percent revenue gain for first six months of 2010

Posted by Rick Laney – August 18, 2010

Knoxville, Tenn. – Ackermann PR, Knoxville’s only Top 100-ranked public relations and marketing agency, today announced that for the first six months ending June 30, 2010, the firm generated 20 new account relationships and a 45 percent increase in revenues, 2010 versus 2009.  The agency’s digital business strategies division contributed significantly to both increases.

“While we are extremely pleased and grateful for the increased business activity, these increases are most significant because they reflect what we see as the beginning of restored confidence and a return to economic health in the marketplace,” said Cathy Ackermann, Ackermann PR Founder and CEO.

“This resurgence doesn’t seem to be focused on any one sector, but rather across several industries.  We are even seeing some resumption of activity in extremely depressed sectors such as real estate development.  Two additional phenomena of the economic downturn is the number of new entrepreneurial start-ups we have seen and the requests we have received from non-profit organizations who are looking for strategic support to shore-up much needed fund raising efforts.”

Among the new clients are Pilot Corporation, Anderson Media Corporation, CityView at Riverwalk, HGTV, Tennessee Cancer Specialists, Wellness Centers of America and the Hearing and Speech Foundation.  The large number of new accounts contributed 24 percent of the agency’s year-to-date revenue growth.

Ackermann PR is a full-service, integrated firm providing strategic public relations, comprehensive marketing capabilities and digital consulting services.  The company is headquartered in Knoxville, Tennessee, and serves clients across the United States.  It is the only East Tennessee PR firm listed on PR Week magazine’s list of the nation’s Top 100 firms.

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Media Contact
Rick Laney
(865) 584-0550
rlaney@ackermannpr.com

Lower Price Music Packages Praised by Top Distributor

Posted by Ryan Willis – March 18, 2010

Knoxville, Tenn. – The CEO of one of America’s largest music distribution companies said today that packaging music for consumers priced at $10 or less is a key  part of the industry’s future.

“Last week, Warner recording artist Blake Shelton, came out with a “six pack”, (six songs sold for $6 in Walmart), and now Universal Music Group is endorsing the same concept by offering a wide range of music for under $10.” said Charlie Anderson, CEO of Anderson Merchandisers.  “I applaud them.  We all know this is where the music industry must head.”

Anderson Merchandisers, headquartered in Amarillo, TX, distributes music to all Walmart stores in the U.S. and Canada, as well as to AAFES, the on-base stores for military bases.  No other American firm distributes more albums than Anderson.

“The change from vinyl albums to tapes to CD’s basically left the same album format in place,” said Anderson.  “The one song digital download has changed all that.  We need to keep pace with our consumers who are seeking more flexibility and value, both digitally and on disc.”

“What we all need to realize is that building a system that is more responsive to what consumers want is in everybody’s best interest.  No matter what the delivery system, it is still real talent that makes music sell.”

Anderson Merchandisers, L.P. is one of the nation’s largest distributors of pre-recorded music, movies, and books.

A privately held company, Anderson Merchandisers, L.P. is an affiliate of Anderson Media, headquartered in Knoxville, TN which was established in 1917.  The company has more than 4,000 associates across all 50 states, Puerto Rico, and Canada.

Media Contact:
Mike Cohen
(865) 584-0550
mcohen@ackermannpr.com