Tag: 2010

Ruby Tuesday to partner with Penske Racing as sponsor of the No. 22 Nationwide Series Dodge in 2010

Posted by Shane Rhyne – January 20, 2010

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MARYVILLE, TN (January 19, 2010) – Ruby Tuesday has established a new partnership with Penske Racing for the 2010 NASCAR Nationwide Series season. Ruby Tuesday will serve as primary sponsor for six races on the No. 22 Dodge driven by series standout Brad Keselowski.

“Ruby Tuesday provides the finest in casual dining and we are excited to welcome them as a Penske Racing partner in 2010,” said Roger Penske. “Our organization shares Ruby Tuesday’s core values of quality, passion and pride, and with Brad behind the wheel, we believe this will be a winning combination in 2010.”

2010 Nascar Media Tour Day 1The specific races where Ruby Tuesday will serve as primary sponsor of the car have yet to be determined, but the No. 22 Ruby Tuesday Dodge is expected to make its debut as primary sponsor at the Richmond International Raceway race on April 30. Ruby Tuesday will be an associate sponsor of the team for the remaining 2010 Nationwide Series races.

“Both Penske Racing and Brad Keselowski have a proven track record of winning and we look forward to being a big part of their continued success this season,” said Mark Young, Ruby Tuesday Senior Vice President and Chief Marketing Officer. The partnership with Penske Racing marks Ruby Tuesday’s first entry into NASCAR competition.

After finishing third in the Nationwide Series championship standings in each of the last two seasons, Keselowski is expected to be a top contender for the 2010 title in his first season with Penske Racing. A winner of six series races from 2008-09, Keselowski will compete for the full Nationwide Series season in the No. 22 Dodge for Penske Racing.

“I’m really excited to race in the Ruby Tuesday Dodge and I’m proud to represent their brand, their associates and their restaurants,” said Keselowski. “They are a terrific company with great food and a fun atmosphere. I know our team and I will be visiting their restaurants a lot this season as we travel the NASCAR circuit.”

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About Ruby Tuesday

Ruby Tuesday, Inc. has company-owned and/or franchise Ruby Tuesday brand restaurants in 46 states, the District of Columbia, Guam, and 13 foreign countries. As of December 1, 2009, the

Company owned and operated 670 Ruby Tuesday restaurants, while domestic and international franchisees (including Hawaii) operated 171 and 55 restaurants, respectively. Ruby Tuesday, Inc. is traded on the New York Stock Exchange (Symbol: RT).

For information about Ruby Tuesday, please visit the company website at www.rubytuesday.com or on Facebook at www.facebook/rubytuesday.

About Penske Racing

In 2010, Penske Racing will compete in the NASCAR Cup Series with former Cup Series champion Kurt Busch and the No. 2 Miller Lite Dodge, former three-time IndyCar Series champion Sam Hornish Jr. in the No. 77 Mobil 1 Dodge and Brad Keselowski in the No. 12 Penske Dodge. The team will also race in the Nationwide Series with Justin Allgaier, the 2009 series Rookie of the Year, in the No. 12 Verizon Wireless Dodge and multiple race-winner Keselowski driving the No. 22 Discount Tire and Ruby Tuesday Dodge. Competing in a variety of disciplines, cars owned and prepared by Penske Racing have produced more than 310 major race wins, over 370 pole positions and 22 national championships.

For more information about Penske Racing, please visit www.penskeracing.com.

Media Contacts

Sandi Stablein
Ruby Tuesday, Inc.
(865) 379-5700
Jonathan Gibson
Penske Racing
(704) 799-8301

Ruby Tuesday to give away Ruby Minis at the bar in 2010

Posted by Shane Rhyne – December 28, 2009

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Maryville, TN (December 28, 2009) – Ruby Tuesday will kick off the new year by giving bar guests a free Ruby Mini, a little burger masterpiece, and fresh, hot fries with their first $3 drink. The “Gimme a Mini” program, as it has been named, will officially begin as an all-day promotion on January 1st. Guests will have their choice of a Ruby Mini, Turkey Mini or Buffalo Chicken Mini served with a side of fries.

“This free mini offer will run all day on New Year’s Day, so join us at the bar any time from open to close for your free Ruby Mini and fries,” says Kimberly Grant, Ruby Tuesday’s Executive Vice President. “We’re inviting our guests to come to our house and see all that we’ve done to make this your bar. We think it’s a great way to kick off 2010!”

After the January 1 celebration, the restaurants will offer the free mini burgers when guests at the bar order their first drink of $3 or more after 9 p.m. Ruby Tuesday also offers happy hour bar specials that include $2 off appetizers and, in some locations, $2 off draft beer and $1 off wine.

0709 BarMenu inside ImageCheers, the leading beverage publication devoted to full-service restaurants, bars, and hotels, recently awarded Ruby Tuesday its top honor for “Best Chain Overall Beverage Program.” From the installation of high-definition televisions in all of its restaurants to the sports trivia at the bar, Ruby Tuesday is taking a fresh, new approach to creating a relaxing, comfortable gathering place.

Specialty drinks and a fun atmosphere are not the only elements that make Ruby Tuesday’s bar the place to be. “We have sought out the friendliest and best bartenders in town and invited them to be a part of our team,” says Grant. “Our priority is to make great drinks and even better 5 Dollar Cocktails_Selectfriendships.”

Ruby Tuesday revolutionized bar business last month by reducing the price of many cocktails with the introduction of the ‘all day, every day, $5 premium cocktail’ program. There are hundreds of cocktails from which to choose, from premium well and specialty cocktails to signature sangrias, all for only $5.00. Ruby Tuesday serves only premium well liquors to include brands such as Bacardi, Cutty Sark, Jim Beam and Beefeater. “And that’s not even the best part. Recent upgrades to quality were made without reducing portions or raising prices,” says Vice President of Culinary & Beverage, Andy Scoggins.

The recently introduced cocktail menu, with new choices and old favorites, too, is now available in restaurants nationwide, and a complete list of items is available online at www.RubyTuesday.com. More information about the Gimme a Mini program can also be found on Facebook at www.Facebook.com/RubyTuesday.

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Media Contact
Mike Cohen
Ackermann PR
(865) 584-0550

About Ruby Tuesday

Ruby Tuesday, Inc. has company-owned and/or franchise Ruby Tuesday brand restaurants in 46 states, the District of Columbia, Guam, and 13 foreign countries.  As of September 1, 2009, the Company owned and operated 670 Ruby Tuesday restaurants, while domestic and international franchisees (including Hawaii) operated 171 and 55 restaurants, respectively.  For more information on Ruby Tuesday, please visit the company website at www.RubyTuesday.com.  Ruby Tuesday, Inc. is traded on the New York Stock Exchange (Symbol:  RT).

Source: Ruby Tuesday, Inc.