Knoxville, Tenn. – In celebration of the arrival of Tennessee’s new head football coach, Pimento’s Café and Market will be giving away nearly 8,000 beautifully decorated and delicious orange and white, football-themed cupcakes for the next six days, February 1 – February 7, 2010. This exciting and fun social media-driven giveaway will take place on Twitter and Facebook.

Winners will take home one dozen and in some cases, 3-dozen of these tasty cupcakes at a time from the Pimento’s store on Bearden Hill in Knoxville, located at 6638 Kingston Pike.

Below are instructions on how fans can win and take home these bakery treats celebrating Tennessee’s great football tradition:

Monday: Retweet that morning’s @PimentosCafe Twitter message welcoming Tennessee’s new coach to Knoxville.  The first 100 RT’s before 6pm on each of these days will win one dozen FREE football cupcakes.

Tuesday, Friday: The first 100 people to become fans of Pimento’s brand new Facebook page before 6pm on each of these days will win one dozen FREE football cupcakes.

Wednesday, Saturday: The first 133 tweets posted before 6pm on each of these days in which a Twitterer mentions a favorite menu item on the @PimentosCafe menu will win one dozen cupcakes.  Making the chance to win even sweeter, 33 of the qualifying Twitterers on these days will be randomly chosen to upsize their prize to 48 (4-dozen) cupcakes. (Please be sure to include @PimentosCafe in your tweets to win)

Thursday: Retweet that morning’s @PimentosCafe Twitter message about your Super Bowl party.  The first 100 RT’s before 6pm on each of these days will win one dozen FREE football cupcakes.

Winners will be notified via Twitter Direct Message (DM) or Facebook mail and will be given a specific code to use when they redeem their free cupcakes.  Winners must come to the Pimento’s Bearden Hill location before the end of business on Tuesday, February 9 to claim their free cupcakes. There is no limit on the number of entries per person, but each entrant is only qualified to win one time during each day’s giveaway.