Knoxville, Tenn. - In advance of the Adoption Tour, a 433.7 mile bike ride across the state of Tennessee, Harmony Adoptions has hired Ackermann PR for media relations and marketing communications support. Based in Maryville, Harmony Adoptions is an adoption agency that provides support and education for families. Their mission is to share life, love and joy through adoption.
Nearly 400 children in Tennessee are in state custody right now, waiting to be adopted. Harmony Adoptions sponsors a variety of programs, from those concerning recruitment of adoptive parents to ones supporting families who have already adopted.
The Adoption Tour, scheduled for the second week in October, is by far the largest event sponsored by Harmony Adoptions. Eighty-five riders, each one connected to adoption in some way, will ride 433.7 miles, from Johnson City to Nashville to promote adoption awareness.
In its 5th year, the Adoption Tour is a collaboration of organizations including Harmony Adoptions, Tennessee Department of Children Services, Youth Villages, and many others. The tour officially begins on Monday, October 5th at 7:00 a.m. in Johnson City. As riders and support crew make their way from Johnson City to Nashville, they will be stopping along the way for celebrations in Blount County, Cleveland, Chattanooga, and Columbia to honor adoptive families, pledge their support to those who have adopted and commit themselves to helping those children who still need a permanent home.
In all, there are nine celebrations throughout the tour route , with the largest crowd expected in Nashville as the cyclists hit mile marker 433 in Bicentennial Park. For more information on the Adoption Tour, visit www.adoptiontour.com or follow the riders on Twitter @adoptiontour.
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Media Contact
Amelia Daniels
(865) 584-0550
adaniels@ackermannpr.com
About Ackermann PR
Ackermann PR is a full-service, integrated marketing and communications firm in Knoxville, Tenn., providing strategic public relations, proactive and responsive service, and exceptional value. Services include branding, media relations and training, public affairs, crisis communications, digital media strategies, graphic design and market research. For more information, visit our website at www.ackermannpr.com.
