Category: Power Systems

Holiday gift giving for the fitness enthusiast made simple

Posted by admin – November 5, 2012

Knoxville, Tenn. – It’s that time of year again, which means holiday get-togethers, celebrating with family and friends, and yes – gift-giving. And isn’t holiday shopping so much simpler and less stressful when you suit the present to the person?

For example, do you have a fitness enthusiast on your list? If so, you’re in luck. Power Systems, sports and fitness equipment industry leader, just released its 2012 Holiday Gift Guide – jam-packed full of gift ideas perfect for that fitness aficionado on your list. Here are a few unique gift ideas from Power Systems to consider this year:

  • Dumbbells: Dumbbells are an essential part of any fitness routine. They are versatile, easy to use and compact, which makes them great for use in the home or at the gym.
  • Airope: Versatility and convenience make the Airope a great addition for working out alone or as part of a group. It provides a cardio workout and core strength training for its users.
  • VersaClub: The VersaClub is a terrific tool for a whole body workout, as it lets the user train in all three planes of motion to increase strength, flexibility and stamina.
  • Medicine Balls: Whether working out alone, in a group or with a partner, medicine balls are excellent for any fitness routine. Using a medicine ball can help develop core strength and improve coordination, balance and endurance.
  • Stability Balls: Balance, strength, and coordination training are some of the best ways to get in shape, and a high-quality stability ball is the tool for the job. Stability balls can be used in a variety of different ways at home, at the gym or even in the office.
  • Kettlebells: Ask any trainer what piece of equipment he or she can’t live without and chances are “kettlebells” will be the answer. Kettlebells provide a full body workout – cardio and strength – and improve balance for the user. The small size and ease of use make this accessory a great gift for trainers and trainees alike.

“Gift giving truly makes us all feel good,” said Julie Pauletto, president of Power Systems. “And when you give a tailored gift like an airope or kettlebells to the fitness gurus on your list, they feel good, too. Seeing your friend or family member’s health benefit from your gift is the ultimate gratification.”

The Centers for Disease Control and Prevention’s research found strengthening exercises are both safe and effective for men and women of all ages, include those who are not in perfect health. In fact, people with health concerns – including heart disease or arthritis – often benefit the most from an exercise program that includes lifting weights a few times a week. Regular training can even reduce the signs and symptoms of numerous diseases and chronic conditions, including: arthritis, diabetes, osteoporosis, obesity, back pain and depression.

Power Systems is committed to making a real difference in the health, fitness and performance needs of people at every level of experience. In fact, the 2012 Gift Guide features only “real people” in the photos published in the catalog. These are “real people” – people of all shapes and sizes, ages and abilities. The company wants to change the nation’s attitudes toward exercise and fitness, to focus on health rather than image – and the company is doing so by offering realistic examples and encouragement through its marketing materials.

For more information on Power Systems or to request a 2012 Holiday Gift Guide, visit www.powersystems.com or call (800) 321.6975.

###

About Power Systems: Power Systems is the fitness and sports equipment industry leader committed to making a real difference in the health, fitness and performance needs of people at every level of experience. Since its founding in 1986, Power Systems has been recognized for its standards in customer service, product selection and on-time delivery. The company is headquartered in Knoxville, Tennessee. For additional information about Power Systems, visit their website at www.powersystems.com.

Media Contact:
Sandra Heinig
(865) 584-0550
sheinig@ackermannpr.com

Has our definition of real beauty been distorted by supermodels and bodybuilders?

Posted by admin – October 15, 2012

Power Systems Fall 2012 Catalog Cover

KNOXVILLE, Tenn. – The industry leader in fitness and sports equipment is dedicated to changing the way the fitness industry portrays “fit and healthy” people – and they’re starting at “home.”

Power Systems is committed to presenting realistic images of fitness in the sports and exercise industry – in fact, the company has included ONLY “real people” in the photos published in its brand new Fall 2012 catalog. These are “real people” – people of all shapes and sizes, ages and abilities. And this effort extends to all marketing materials Power Systems plans to publish.

“It’s human nature to want to look good. We place great value on presenting a pleasing physical appearance. But, over time, we have allowed our definition of beauty to become synonymous with our definition of fitness. At Power Systems, we want to make it clear that people don’t need to look like bodybuilding champions or supermodels to be the picture of physical health,” said Julie Pauletto, president of Power Systems. “The marketing images of the past represent a very specific sub-set of our audience: the extreme margins of athleticism, body shaping and fitness. Going forward we want to depict our real customers.”

Power Systems isn’t alone in pushing this initiative. Recently, Vogue editor Anna Wintour published a letter from the editor in the magazine about how the publication is doing the same. They have recognized the extreme pressures to be thin in the fashion industry and have launched a worldwide health initiative aimed at depicting healthy body images in the magazine. The letter is online at http://www.vogue.com/magazine/article/the-health-initative-june-issue/#1.

“Consider the types of models usually chosen to illustrate catalogs and marketing materials. These men and women represent a standard of physical health and fitness that is simply not achievable by a majority of the general population,” said Pauletto. “We are perpetuating unrealistic goals with these images. Frustration from an inability to achieve results that match the images offered can lead to discontinued exercise regimens or plant the seed for the consideration of unhealthy shortcuts like steroid abuse or eating disorders to match the ‘ideal’ body type.”

“We are committed to making a real difference to real people. And if we expect real change in our nation’s attitudes toward exercise and fitness, we’ll begin by offering realistic examples and encouragement,” said Pauletto.

For more information on Power Systems and its initiative to redefine the picture of fitness, visit www.powersystems.com.

###

About Power Systems: Power Systems is the fitness and sports equipment industry leader committed to making a real difference in the health, fitness and performance needs of people at every level of experience. Since its founding in 1986, Power Systems has been recognized for its standards in customer service, product selection and on-time delivery. The company is headquartered in Knoxville, Tennessee. For additional information about Power Systems, visit their website at www.powersystems.com.

Media Contact:
Sandra Heinig
(865) 584-0550
sheinig@ackermannpr.com

Life Fitness teams with Power Systems to offer branded fitness accessories

Posted by Erin Freeman – August 30, 2012

LifeFitness logoKnoxville, Tenn. – Life Fitness, global leader in commercial fitness equipment manufacturing, announces a collaboration with Power Systems, manufacturer of the largest line of sport and fitness accessories, to bring customers a complete offering of fitness equipment and complementing accessories.

Through the relationship with Power Systems, Life Fitness will develop and sell Life Fitness- and Hammer Strength-branded fitness accessories – including kettlebells, medicine balls and stability balls – to support personal and group training.

Power Systems

“Our relationship with Power Systems comes at a pivotal time for Life Fitness. We are committed to delivering small group training solutions through new products like Synrgy360, an all-in-one personal training system which comes with a wide range of accessories to support simultaneous workouts for up to 16 exercisers,” said Dan Wille, vice president of global marketing and product development for Life Fitness. “It’s crucial that we’re able to offer customers high quality products and Power Systems helps us to deliver the complete workout solution that our customers demand.”

“Power Systems’ partnership with Life Fitness is an example of our efforts to align with significant industry leaders, the best of the best,” stated Julie Pauletto, president, Power Systems.  “We are proud that Life Fitness has put its trust in Power Systems.  This partnership truly validates our dedicated customer focus and highly efficient and reliable order processing and fulfillment capabilities.”

Available now, this premium range of workout accessories addresses the new ways people train, giving the exerciser more options to meet their fitness goals.

For more information on Life Fitness and Hammer Strength accessories, visit www.LifeFitness.com.

About Life Fitness

Life Fitness is the global leader in commercial fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).

About Power Systems

Power Systems is the fitness and sports accessory equipment industry leader committed to making a Real Difference in the health, fitness and performance needs of people at every level of experience. Since its founding in 1986, Power Systems  has been recognized  for its standards in customer service, product selection and on-time delivery. The company is headquartered in Knoxville, Tennessee. For additional information about Power Systems, visit their website at www.power-systems.com.

###

Life Fitness and Hammer Strength are trademarks and/or registered trademarks of Brunswick Corporation.

Media Contact for Power Systems:

Jeff Hooper, Ackermann PR

(865) 584-0550, jhooper@ackermannpr.com

Power Systems and Les Mills International announce exclusive U.S. Distributor Agreement

Posted by Erin Freeman – May 11, 2012

Power SystemsKnoxville, Tenn. – Power Systems, a Knoxville-based fitness and sports accessory equipment industry leader, has been selected by New Zealand-based Les Mills as the exclusive United States distributor of the company’s sports and fitness accessory products.  Les Mills is the creator of the world’s leading group exercise programs.

Under the distributor agreement, Power Systems will exclusively market and distribute Les Mills products to fitness clubs and chains, college, university and high school athletic departments, professional personal trainers and fitness and sports training enthusiasts throughout the United States.

“Power Systems is extremely proud that a world leader like Les Mills has selected our company as its partner in the United States,” said Julie Pauletto, President of Power Systems.  “This new distributor agreement is one of several growth initiatives currently underway at Power Systems.”

Commenting on the distributor agreement was Vaughan Schwass, CEO of Enterprises at Les Mills.  “We selected Power Systems as our exclusive U.S. distributor because it has an outstanding reputation, high-quality products and great customer service. The U.S. is a key focus area for us, so we are pleased to have the expertise of industry-leading Power Systems managing the distribution of our equipment in this key region.”

###

About Power Systems: Power Systems is the fitness and sports accessory equipment industry leader committed to making a real difference in the health, fitness and performance needs of people at every level of experience. Since its founding in 1986, Power Systems has been recognized for its standards in customer service, product selection and on-time delivery. The company is headquartered in Knoxville, Tennessee. For additional information about Power Systems, visit their website at www.power-systems.com.

About Les Mills International: Les Mills International is the creator of 10 global group fitness programs, including BODYPUMP™ (weights), BODYCOMBAT™ (martial arts) and RPM™ (indoor cycling). Millions of participants every week build their fitness in a LES MILLS™ class, with 90,000 certified instructors teaching LES MILLS™ programs in 14,000 clubs around the world. From its base in Auckland, New Zealand, Les Mills International renews each exercise-to-music program every three months. For more information on Les Mills, visit www.lesmills.com.

Media Contact:
Jeff Hooper
(865) 584-0550
jhooper@ackermannpr.com

Power Systems says top selling fitness training equipment points to industry changes

Posted by Erin Freeman – April 13, 2012

Knoxville, Tenn. – A report released by Power Systems, the industry’s leading provider of sports and fitness training accessory equipment, points to some significant changes in the types of fitness training being offered by personal trainers and fitness clubs and the experiences fitness enthusiasts are looking for today.

The report, which reflects product sales trends over the past twelve months, shows that the top five selling fitness accessory equipment products include resistance tubing and bands, medicine balls, kettlebells, fitness and exercise mats, and dumbbells.  Body weight suspension systems also represent a product category that is growing significantly in popularity.

“These product trends are being driven by the rapidly growing popularity of cross-training and functional training,” commented Power Systems President, Julie Pauletto.  “The training changes we are seeing include the movement by personal trainers to focus on ‘boot camps’ while the national fitness clubs and chains are focusing on developing more ‘small group training’ classes.  The top selling products are the primary training products used for both the boot camps and small group training.  This type of training and these products are rapidly becoming an incremental and profitable revenue source for trainers and clubs in what has become a highly competitive environment for clients and members.”

Power Systems’ SpaceStation™ is an innovative response to the growing popularity of body weight suspension systems.  The SpaceStation is a multi-purpose training tool providing multiple stations for body weight and suspended exercises in a limited area.

“The SpaceStation system represents how we have tried to address the reality of today’s business environment for club owners,” said Bruno Pauletto, CEO of Power Systems.  “Clubs need to expand their offerings but cannot necessarily expand their physical floor plan.  SpaceStation helps them meet their business goal while maximizing space in the club.”

###

About Power Systems: Power Systems is the  fitness and sports accessory equipment industry leader committed to making a real difference in the health, fitness and performance needs of people at every level of experience. Since its founding in 1986, Power Systems has been recognized for its standards in customer service, product selection, and on-time delivery.  The company is headquartered in Knoxville, Tennessee. For additional information about Power Systems, visit their website at www.power-systems.com.

Media Contact:
Shane Rhyne
(865) 584-0550
srhyne@ackermannpr.com

Power Systems focused on making a real difference in fitness industry

Posted by Erin Freeman – March 15, 2012

Los Angeles, CA. – As this year’s International Health, Racquet and Sportsclub Association (IHRSA) convention and trade show takes place amidst the glamour and magic of Hollywood, an industry leader is writing a new script for success. Julie and Bruno Pauletto, the wife-and-husband team behind Power Systems, the industry’s largest fitness and sports performance accessory line, are directing a renewed effort to focus on real people and real issues within the fitness industry.

“We want to look at everything we’re doing as a part of the industry and how we can be more active in helping fitness club owners make their businesses stronger and how our ultimate customers—the real athletes of all ages and skills, the real seniors who need increased mobility, the real people who want to make a meaningful change in their fitness lifestyle—can be better equipped to meet their personal goals,” said Julie Pauletto, President of Power Systems. “We have the experience to make a real difference.”

At the IHRSA trade show in Los Angeles, Power Systems will feature a variety of new products designed to not only improve physical fitness, but also help a fitness club or sports training organization improve its fiscal fitness, too. The company’s new SpaceStation™ system, a multi-purpose training tool providing multiple training stations for body weight and suspended exercises in a limited area, will be one of several new products available for review at the show.

“The SpaceStation system represents how we have tried to address the reality of today’s business environment for club owners,” said Bruno Pauletto, CEO of Power Systems. “Clubs need to expand their offerings, but cannot necessarily expand their physical floor plan. SpaceStation helps them meet their business goal while maximizing space in the club.”

Other new products featured by Power Systems at the trade show include improved designs for personal training products such as Versa-Tubes, as well as an expanded selection of bodyweight training and cardio training equipment.

Power Systems representatives will also be on site to showcase improved efficiency in ordering methods, including a self-checkout station and the introduction of mobile and tablet technology for order processing on site.

“We are working hard to help business owners get the tools they need as quickly as possible, so that they can get to work making a real difference of their own,” said Julie Pauletto.

Power Systems will also be working to make a real difference in the overall success of the industry convention by sponsoring a variety of events including receptions for the Gold’s Gym Franchisee Association and IHRSA regional membership groups.

###

About Power Systems: Power Systems is the  fitness and sports accessory equipment industry leader committed to making a real difference in the health, fitness and performance needs of people at every level of experience. Since its founding in 1986, Power Systems has been recognized  for its standards in customer service, product selection and on-time delivery. The company is headquartered in Knoxville, Tennessee. For additional information about Power Systems, visit their website at www.power-systems.com.

Media Contact:
Shane Rhyne
(865) 584-0550
srhyne@ackermannpr.com

Power Systems introduces SpaceStation system

Posted by Erin Freeman – February 23, 2012

Power Systems' Frontier SpaceStation for outdoor useKnoxville, Tenn. – For many kids growing up, playing on the playground was the highlight of the school day.  Now, Power Systems is giving gyms and fitness clubs the opportunity to provide their members this childhood experience all over again, by introducing a new product to “play” on.  Although the SpaceStation™ may look similar to the neighborhood jungle gym, it is a powerful training tool designed to produce maximum results with every workout.

The SpaceStation™ is designed for single or multiple users to perform body weight and suspended exercises in a safe, creative and functional manner all in one place.  It can easily be set up in spaces that are not currently being utilized and allows for up to 20 people to work out at the same time.

There are two different SpaceStation™ models, allowing the flexibility of placing the system indoors or outdoors.  The Summit model is designed specifically for indoor use, while the Frontier model may be set up outdoors.  Both models offer the same function, and are designed to house multiple training stations.

“We wanted to offer a versatile product that would be fun and challenging, but also give gyms and clubs the opportunity to maximize space without disrupting their current floor plan,” said Monty Kilburn, Vice President of Marketing & Sales. “It provides users of all ages and levels of strength the opportunity to get out of a stagnant daily routine. The SpaceStation™ includes training stations for pull-ups, push-ups, suspended exercises, monkey bars, Power Training Rope anchor points and many others.  Each model is available in three different variations, affording customization for the space and functional needs required. workout routine and vary their workouts each day on one piece of equipment.”

“We love that users feel reenergized when using the SpaceStation™, and are getting the opportunity to be kids again while getting in a great workout,” added Kilburn.

Power Systems' Summit SpaceStation for indoor use

###

About Power Systems: Power Systems is the  fitness and sports accessory equipment industry leader committed to making a real difference in the health, fitness and performance needs of people at every level of experience. Since its founding in 1986, Power Systems  has been recognized  for its standards in customer service, product selection and on-time delivery. The company is headquartered in Knoxville, Tennessee. For additional information about Power Systems, visit their website at www.power-systems.com.

Media Contact:
Jeff Hooper
(865) 584-0550
jhooper@ackermannpr.com