Heather Armsotrong ("Dooce")

KNOXVILLE, Tenn. — HGTV has signed Heather Armstrong of dooce.com, recognized as America’s most popular “mommyblogger,” to an exclusive programming development deal in which she will work with HGTV’s online and on-air production teams to create innovative convergence programming for the network.

“We are thrilled to have Heather join the HGTV family,” said HGTV president, Jim Samples. “Not only is she one of the world’s best known bloggers and parenting writers, with a unique and hilarious voice, she’s also a talented designer and photographer. She’s clearly a great fit for us and our audience.”

Armstrong will play a starring role in HGTV’s social media-driven audience engagement initiatives, while continuing to blog at dooce.com.

“I am thrilled to be partnering with HGTV in the upcoming year and have been a huge fan of the network for many years,” said Armstrong.  “In fact, I spent the first three months of my second child’s life watching every episode of Curb Appeal and Designed to Sell, and now if called upon I could stage a house within an inch of its life. I’ve been looking to grow my business beyond its online presence, and having been approached by other media brands before I can confidently say that there is no better partner than HGTV to help me take this step.”
The network plans to unveil the details of Heather Armstrong’s HGTV platform in spring of 2010. Viewers and online users can get more information on HGTV.com/Heather, Facebook/HGTV.com, and via Twitter at @HGTVOfficial.

“There are numerous opportunities by which Heather’s many talents will come to life, and we’ve been collaborating with her on a menu of them,” said Samples. “We think that both her audience and ours will be excited by what we have in store.”

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About HGTV

HGTV, America’s leader in home and lifestyle programming, is distributed to more than 98 million U.S. households and is one of cable’s top-rated networks.  HGTV’s website, HGTV.com, is the nation’s leading online home-and-garden destination, which attracts an average of more than 4 million unique visitors per month. For more information, visit www.HGTV.com.

About Heather Armstrong

Heather B. Armstrong of dooce.com is widely acknowledged to be the most popular “mommyblogger” in the world. She has more than 1.6 million followers on Twitter, and was recently named by Forbes Magazine as one of the 30 most influential women in media, along with Diane Sawyer, Kelly Ripa and Oprah Winfrey. She has been profiled in the Wall Street Journal and the New York Times, and she’s appeared as a guest on Oprah, The Bonnie Hunt Show and CNN. Armstrong is the author of the 2009 New York Times bestselling book, It Sucked and Then I Cried: How I Had a Baby, a Breakdown, and a Much Needed Margarita. Armstrong lives in Salt Lake City with her husband, Jon Armstrong, their two young daughters, and two dogs, Chuck and Coco.