Month: July 2009

Wilderness at the Smokies aims to be environmental leader

Posted by – July 29, 2009

Ackermann Wire ShotSevierville, Tenn.  –  It is only natural that a resort called Wilderness at the Smokies is doing everything it can to preserve the environment and be an environmentally responsible business.  Although thousands of visitors travel from all over to experience the resort’s indoor and outdoor waterparks every day, many of them don’t realize all that Wilderness at the Smokies is doing to be a leader in environmental-friendliness.

The first thing many families notice when entering the indoor waterpark at Wilderness at the Smokies is that it feels like you’re outside on a beautiful summer day – even in the middle of winter when it is 20 degrees outside.  The see-through Texlon™ roof that covers the indoor waterpark allows sunlight and UV rays into the 60,000 square-foot indoor waterpark.  The Texlon™ roof not only allows guests to tan year round, it allows real plants to thrive indoors and dramatically reduces the resort’s energy consumption.

According to John Regnerus, operations director at Wilderness at the Smokies, the resort uses 300 to 400 less therms of natural gas per day to heat the indoor waterpark during the colder winter months because of the Texlon™ roof.  One therm is the energy equivalent of burning about 100 cubic feet of natural gas and the average U.S. household uses roughly 1,000 therms per year.  “It significantly lowers our energy consumption,” Regnerus said.  “Over a three or four month period, we can reduce our natural gas usage by 30,000 to nearly 50,000 therms.  That’s a considerable reduction in our use of fossil fuel.”

The difference between an indoor waterpark with a Texlon™ roof and one with a standard roof like one would find in a gymnasium is the difference between night and day.  The transparency of the Texlon™ roof and the natural light it allows into Wilderness at the Smokies brings the outdoors in throughout the year.

The natural lighting provided by the Texlon™ roof at Wilderness at the Smokies also allows the resort to lower its electric consumption by not using artificial lighting during daylight hours.  The roof has a built-in ventilation system to circulate more air in the summertime and reduces the resort’s use of air conditioning when it’s warm outside.

“Because of the roof at Wilderness at the Smokies, guests can literally forget they are inside,” said Dave Keim of Aquatic Development Group, the company that supplied the Texlon™ roof to Wilderness at the Smokies.  “In the middle of winter, guests are surrounded by live tropical plants, getting a suntan and splashing in the water attractions.  The energy savings are important, but what the guests remember is the experience.”

Wilderness at the Smokies is a member of the Green Hotels Association.  In addition to the Texlon™ roof over the resort’s indoor waterpark, Wilderness at the Smokies uses energy-saving compact florescent lighting in many areas throughout its facility and all of its appliances and kitchen equipment are the latest Energy Star rated design (using 30 percent less energy than older appliances).  Guest rooms at River Lodge are equipped with state-of-the-art key-controlled occupancy sensors which save electricity by turning on lights and the HVAC system as guests enter their rooms.  Tinted windows on guest rooms are also designed to reduce energy consumption and motion-sensing towel dispensers in the common areas reduce paper usage.

“Wilderness at the Smokies is adjacent to one of this nation’s most valuable natural wonders – the Great Smoky Mountains National Park,” said Dave McGregor, the general manager of Wilderness at the Smokies.  “We value nature and the environment the same way our guests do.  Being environmentally responsible is everyone’s responsibility and Wilderness at the Smokies wants to be a leader in this area.”

Wilderness at the Smokies, located minutes from Interstate 40 and situated in the foothills of the Great Smoky Mountains, is establishing a new standard for family vacations to East Tennessee.  The developers are the owners of Wilderness Hotel & Golf Resort – America’s Largest Waterpark Resort in Wisconsin Dells. For more information about the resort or for reservations, visit www.wildernessatthesmokies.com or call 1-800-867-WILD (9453).

Media Contact
Rick Laney
(865) 584-0550
rlaney@ackermannpr.com

Alcoa Foundation, Alcoa Inc. grants announced; More than $190,000 invested back into East Tennessee

Posted by – July 28, 2009

chris_elaine_hold_checkAlcoa, Tenn. —  Alcoa Foundation and Alcoa Inc. Tennessee Operations is granting more than $190,000 to 11 non-profit organizations in Blount, Knox, Monroe and Sevier counties in Tennessee and Graham County, NC. 

 

Alcoa’s Community Advisory Board -  a group of 12 business, community and government leaders responsible for evaluating and making recommendations to Alcoa Tennessee Operations and Alcoa Foundation on what projects should be funded – reviewed 60 grant proposals totaling more than $1 million in funding requests. 

sanya_bernie_pack_backpacks“This year’s grant-selection process focused on Safe and Healthy Children and Families – one of the four Alcoa Foundation areas of excellence,” said Larry W. Martin, Alcoa Community Advisory Board member. “Back in December we met to discuss the 2009 grants and due to the economic hardships that are plaguing our community, we came to the unanimous decision to concentrate new grant funds on the area of basic health and human services,” Martin added.

“We are pleased to announce that Second Harvest Food Bank of East Tennessee is the recipient of a $15,000 Alcoa Foundation grant,” said Chris Jackson, Alcoa Tennessee Operations Rigid Packaging Division Location Manager.  “With an additional $1,800 in funding from our local budgets, the grant will be used to fund Second Harvest’s Food for Kids program in six new schools during the 2009-2010 academic year,” Jackson said.

wanda_grabs_boxFood for Kids is a collaborative effort between Second Harvest and area schools.  The program provides backpacks filled with kid-friendly food for children who normally receive free or subsidized lunches during the week, to take home on weekends.  The participating schools do not incur any costs for this program as all costs are absorbed by Second Harvest and funded through grants, sponsorships and donations.

“We have seen requests for our services double in the past six to nine months,” said Elaine Streno, Executive Director of Second Harvest.  “This Alcoa Foundation grant will assure that approximately 300 additional children will be able to enjoy nutritious meals even when they are away from school on the weekends,” Streno said.

On July 28, Alcoa CAB members and employees celebrated the grant with a volunteer work day at Second Harvest.

second_harvest_group_pictureAdditional grant dollars will fund educational and environmental programs in our communities.  In celebration and recognition of the 75th anniversary of the Great Smoky Mountains National Park, $25,000 is being donated to Friends of the Smokies to continue its Trails Forever program and the Teacher-Ranger-Teacher initiative, while more than $17,000 will help support year two of the National Parks Conservation Association’s Cades Cove Shuttle pilot project.  The Great Smoky Mountains Institute at Tremont will receive $20,000 to continue work on their Citizen Science Program and solar array project.

Educational programs designed to foster workforce development were also funded in 2009, including Boys and Girls Club of Monroe County, Blount County Literacy Council, Youth Leadership Blount and the Blount County Education Initiative.

The following is a list of grants that Alcoa Foundation and Alcoa Tennessee Operations are awarding in 2009:

Organization Name

2009 Grant

Grant Purpose

Boys and Girls Club of the Monroe County Area $7,500 (year 2 of 2) Goals for Graduation program
Blount County Literacy Council $15,000 (year 2 of 2) English as a second language classes and employment maintenance assistance
Blount Education Initiative $25,000 (year 3 of 3) Workforce development
Friends of the Smokies $25,000 (year 2 of 3) “Trails Forever”; Teacher-Ranger-Teacher initiative
Great Smoky Mountains Institute at Tremont $20,000 (year 2 of 2) Expand/strengthen Citizen Science program; install solar array
Haven House/Mane Support $18,145 (year 2 of 3) HALT – Horses Assisting in Life-Changing Transitions
Ijams Nature Center $30,000 (year 2 of 2) Continuation of Living Clean and Green program
Leadership Blount $12,000 (year 2 of 3) Youth Leadership Blount program
National Parks Conservation Association $17,102 (year 2 of 3) Cades Cove shuttle pilot program
Second Harvest Food Bank of East Tennessee $15,000 (year 1 of 1) Food for Kids backpack program
Stecoah Valley Arts, Crafts and Educational Center $7,500 (year 2 of 2) Ecotourism program development


About Alcoa’s Tennessee Operations
Alcoa’s Tennessee Operations is the world’s largest producer of rolled aluminum can sheet for beverage cans.   It has been in operation in Blount County, Tenn. since 1913 and currently employs approximately 1,200 East Tennesseans in its Blount and Knox County locations. 

About Alcoa Foundation
Established in 1952, Alcoa Foundation is a global resource that actively invests in improving the quality of life in the countries around the world where Alcoa operates. The Foundation’s grants address global and local needs in Areas of Excellence that include: Conservation and Sustainability, Global Education and Workplace Skills, Business and Community Partnerships and Safe and Healthy Children and Families. Alcoa Foundation manages Alcoa’s ACTION and Bravo! programs which recognize the volunteer efforts of employees with grants to the organizations they serve. For more information about Alcoa Foundation, visit www.alcoa.com under Community. 

 

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Media Contact
Lisa Hood Skinner
(865) 584-0550 x 119

lskinner@ackermannpr.com

Clayton Homes and Empire Construction Partner to Create Green Multi-Family Dwellings

Posted by – July 28, 2009

Knoxville, Tenn. – When searching for an apartment or condominium, options for green living are slim.  High efficiency air conditioning systems and Low E windows are most commonly found in single-family homes, like Clayton Homes’ i-house, while apartment complexes and condominiums usually are built from long-established construction methods, not in climate-controlled building facilities which drastically reduce construction waste.  Recognizing this void in the marketplace, Clayton Homes and Empire Construction are partnering to create a new e-living concept for multi-family dwellings.elivingplaceholder

“We are excited to further expand our multi-family modular capabilities – specifically from an energy efficiency standpoint.  Leveraging Empire Construction’s operational experience with these types of communities will be invaluable,” says Kevin Clayton, President and CEO of Clayton Homes.  “We think the awareness and importance of energy conservation is at an all-time high, so it’s a natural extension of what we already do.”  For example, the response to the Clayton Homes’ i-house initiative was overwhelmingly positive and Clayton says, “We have confirmed that there is a demand for energy-efficient green-living housing, including an apartment or condo.”

For nearly 30 years, Knoxville-based Empire Construction has been in the construction industry, with the past 12 years focused on renovation and new construction of apartment communities and condominiums throughout the United States.  “Renovation allows for the addition of energy-efficient windows and doors, as well as upgrades to the heating and cooling systems, but there’s so much more that can be done when building a new unit,” says Steve Hall, CEO of Empire Construction.  For example, e-living communities will be built from renewable materials.

RaintreeEmpire’s partnership with Clayton Homes could reshape a large portion of the multi-family housing industry.  “Our skilled craftsmen build the units indoors, each focused on their specialized area of expertise. And without exposure to Mother Nature’s elements, we can ensure the highest quality,” says Clayton.  Using the precision building method in this environment, the modular unit produces less than 2% scrap, which is 50% less waste than site-built construction.

Kevin Clayton has been touting the benefits of modular construction for years.  “E-living isn’t just a ‘feel-good’ concept.  The energy-efficient and green benefits are real, but this makes good business sense as well, particularly when you look at the savings associated with the time reduction in construction schedules.”

The first green multi-family dwelling will be located at Raintree Apartments in West Knoxville.  The e-living concept will be applied to a modular building with six units in the first phase.  Five of the units will be occupied by families, with one unit remaining vacant to be used as a model home.

“Not only will the units be built utilizing the green benefits of modular construction and have energy-efficient features inside of them, but there will also be a recycling program on property, which completes the e-living concept,” says Clayton.  The estimated time of completion is December 2009.

About Clayton Homes: A Berkshire-Hathaway Company, Clayton Homes is a national, vertically integrated housing company. Through its family of brands, Clayton builds, sells, finances, leases, and insures a full spectrum of affordable housing.  With 35 home building facilities and more than 1.5 million homes built, Clayton is the leading home builder in the country.  Visit Clayton Homes at www.claytonhomes.com.

About Empire Construction: Empire Construction is a General Contractor that specializes in multi-family renovation and new construction.  Headquartered in Knoxville, TN, Empire has 28 years of experience in the construction industry and serves a nationwide client base of property owners, management companies and developers.  Visit Empire Construction at www.empireconstruction.com.

Developer Contact
Kelly Williams
(865) 380-3000 x5337
Kelly.Williams@ClaytonHomes.com

Media Contact
Amelia Daniels
(865) 584-0550
adaniels@ackermannpr.com

To see and download digital images of Raintree Apartments, including floorplans, visit our Flickr Gallery.

New brochure spotlights Commtest Customer Success Team

Posted by – July 27, 2009

Knoxville, Tenn.Commtest_CoverWhen Commtest, Inc., the global leader in vibration analysis technology, wanted to launch a new business division, it called on Ackermann PR to create the new company’s first corporate capabilities brochure.  The Commtest Customer Success Team helps other companies achieve operational excellence through asset optimization and advanced maintenance technology. 

Commtest’s innovative and affordable vibration analysis products bring reliability within reach of all companies. Now, thanks to the Commtest Customer Success Team, companies will receive all of the benefits of a well run reliability program - including world class productivity gains and financial benefits – with record breaking speed.  With a mountain climbing theme, the new brochure highlights how Commtest’s Customer Success Team guides some of the world’s largest and smallest companies to record-breaking reliability heights.  Call Commtest toll free at 877-582-2946 for a copy of the new Customer Success Team brochure or visit www.commtest.com.

Media Contact
Rick Laney
(865) 584-0550
rlaney@ackermannpr.com

Effort Launched to make Knoxville, Knox County “Pet Friendliest Community in America”

Posted by – July 22, 2009

Knoxville, Tenn.—A new effort is being launched to make Knoxville and Knox County the most pet friendly community in America. This impressive partnership brings together the City of Knoxville, Knox County, Young Williams Animal Center, the University of Tennessee, PetSafe, the Knoxville Area Chamber of Commerce and the Knoxville Tourism and Sports Corporation. The coalition has already set up a website, www.PetFriendliestCommunity.com, where people can get information and follow the effort.

“Ultimately being the most pet friendly community in America can offer great benefits to our citizens and it can also have a significant positive impact on local tourism,” said Knox County Mayor Mike Ragsdale.

Phoebe“We deal with pet owners all across America every day,” said Randy Boyd, President of Knoxville-based Radio Systems Corporation, makers of the PetSafe brand. “We understand pets truly are part of the family. In fact, more than 30 percent of Americans travel with their pets and seek pet friendly activities and accommodations when planning vacations.”

This Pet Friendliest effort seeks to foster a culture of pet friendliness taken to the next level throughout our community by focusing specifically on the following: major expansion of pet activities and events, pet-focused tourism, and more pet-friendly park acres and businesses. Boyd said, “We are staking our claim that we are the most pet friendly community in America. I know others will challenge our claim, but we will have to defend it. To do so, we have to ask ourselves what someone in the most pet friendly community in America would do and then do it.”

Knoxville Mayor Bill Haslam said, “People love their pets and we are very supportive of this initiative that increases the number of pet friendly activities and locations in our community.”

Successful efforts of the Pet Friendly Community Committee have included the February Mardi Growl Parade hosted by the City of Knoxville and Young Williams Animal Center; the establishment of two community dog parks and planning for at least five more; and the identification of almost 3,000 pet-friendly hotel rooms in the community.

The potential impact is huge. Studies show that more than 63% of American households, more than 71-million in all, own a pet. It can make a difference for tourism.

“We’re a family oriented destination,” said KTSC President Gloria Ray. “There’s no question that making our community more pet-friendly can help us appeal to more people.”

But the effort is about more than just making sure people and their pets are welcome. It’s also about controlling the pet population. Young-Williams Animal Center recently celebrated the 10,000th spay/neuter surgery on the Spay Shuttle, but realizes the needs to do even more. In fact an additional spay/neuter facility as well as a pet adoption center is being set up on Kingston Pike in the Bearden area. Construction is underway now.

“The efforts of this committee have given us a great opportunity to showcase what is good about this community and all that it does to help animals and pets. We are thrilled to be a part of the movement,” said Tim Adams from Young Williams Animal Center.

The business community is also stepping up and beginning to embrace the idea of being pet friendly. In fact, the website will feature an index of businesses who welcome pets and such businesses will be offered stickers to identify themselves. The Mast General Store downtown is a prime example. “Helping with small breed rescue, working with the Humane Society, and fundraising for the downtown dog park, Mast General loves to help out in these areas in any and every way we can,” said General Manager Mike Johnson. “We fully support the pet friendly initiative and are proud to be a part of it.”

“A great quality of life is an important factor in attracting and keeping businesses and skilled employees,” said Rhonda Rice, Executive Vice President of the Knoxville Chamber. “Certainly, a pet-friendly community adds to the accolades and quality of life that makes Knoxville attractive.”

”Well over half of the households in the U.S. have at least one pet. They bring us comfort, entertainment, laughter, and unconditional acceptance and love in an unsure world” says Dr. John New, Professor, UT College of Veterinary Medicine. “The Pet Friendliest effort is encouraging these benefits to be expanded to public spaces and the workplace, as well as private households.”

At PetSafe, employees are welcome to bring their pets to work. “It makes for a great work environment and I would encourage others to consider it as well,” said Boyd. “Our company may be focused on pet products, but I believe a policy like this can work for virtually any business.”

Media Contact
Mike Cohen
(865) 584- 0550
mcohen@ackermannpr.com

Ackermann PR Launches Newswire

Posted by – July 21, 2009

Knoxville, Tenn.Ackermann PR announced today the launch of AckermannWire, an online news feed about Ackermann PR’s clients, the industry and the agency.  AckermannWire.com will serve as a resource for reporters and editors, as well as a branded social media distribution channel for Ackermann’s work on behalf of its clients.

“New media platforms have changed public relations as we know it, and traditional methods are no longer sufficient to tell our clients’ stories,” says Cathy Ackermann, president and CEO of Ackermann PR.

AckermannWire is updated in real-time as business news happens, with information on everything from new product launches and personnel announcements to charitable initiatives and crisis communications. One of the most recent stories on the Wire is about the launch of Taxi on Demand, an innovative start-up company led by former Vol basketball player, Dane Bradshaw, and represented by Ackermann PR.

“Our company’s digital and social media division is growing rapidly,” explains Ackermann. “With AckermannWire, we’re continuing the process of integrating our online expertise into every area of our operations.”

Ackermann PR is a full-service, integrated marketing and digital communications firm with a 27-year track record of providing strategic public relations, proactive and responsive service, and exceptional value.

Connect with Ackermann PR online:

http://www.ackermannpr.com

http://www.ackermannwire.com

http://www.twitter.com/ackermania

Media Contact
Amelia Daniels
(865) 584-0550
adaniels@ackermannpr.com

Revolutionary i-house from Clayton Homes arrives in Sacramento

Posted by – July 21, 2009

i-house exterior 1 in high resSacramento, Calif. – The new, Energy Star™ rated i-house from Clayton Homes has arrived in the Sacramento area and can now been viewed, toured and purchased at the Clayton Home Center in Sacramento, Calif.  The model i-house – one of only a few nationwide – was also built here in Sacramento.

The eco-friendly Clayton i-house, which is now available for purchase, launched nationally at the Berkshire-Hathaway Shareholders Meeting in Omaha, Neb. on May 2, 2009 when Warren Buffett showed the i-house to attendees.  Since that time, the i-house has been featured on numerous national cable television news shows and in newspapers and magazines across the country.

The i-house is Energy Star™ rated, which means the home is at least 30 percent more energy efficient according to the Environmental Protection Agency (EPA).  Although home buyers are likely to first notice the stylish design, cutting-edge color combinations and modern furnishings, the i-house also features solar panels, a rain water catchment system, high-end “low e” windows, a tankless water heater, low-flow faucets, easily renewable bamboo flooring and many other energy saving items.

“The i-house will change the way people look at our products and housing in general,” said Kevin Clayton, CEO of Clayton Homes.  “We build these homes in a controlled environment away from the weather, so there’s a huge quality benefit simply because of how we build a home.  We also have far less scrap in our building process than a traditional home, so there are tremendous cost savings we pass along to the homebuyer.”

Built with an exterior of cement board and architectural metal, the home’s most distinctive feature is the V-shaped roof over the primary living space that includes the i-house’s rainwater catchment system and solar panels. The primary living area includes a kitchen, bathroom and bedroom, and a deck connects it to a separate living area that features a bedroom or den, a full bath and a roof-top patio.

Clayton Homes says the i-house’s energy costs are less than $70 a month, but that figure drops to less than one dollar per day when the optional solar panel system is installed.

The i-house is consistent with the overall environmental focus at Clayton Homes, which is in the process of obtaining LEED certification – the national benchmark for eco-friendly design – at its Tennessee headquarters.  Clayton has cut energy costs at its offices by 28 percent over the last two years, and has already started implementing many of the “green” features of the i-house into its traditional homes.

Although the i-house is expected to be a popular primary residence, it is also drawing considerable interest from people who wish to have a second home or vacation home because of its affordability, unique design and energy efficiency.  The $8,000 first-time homebuyer’s tax credit, is expected to attract many first-time homebuyers, many of whom will be drawn to the modern design and energy efficiency of the i-house. More information is available at http://claytonihouse.com.

Clayton, the nation’s largest homebuilder, has built 1.5 million homes since 1934.  Clayton homes are precision-built in 35 state-of-the-art, climate-controlled facilities strategically located throughout the United States. 

Media Contact
Rick Laney
(865) 584-0550
rlaney@ackermannpr.com

New Taxi Concept Appeals to College Students/Parents

Posted by – July 20, 2009

TOD Vertical PMSChattanooga, Tenn – Is my child safe? Is he being responsible while away at school?  Did she make it home safely last night? Understandably, these questions and others run through parents’ minds while their children are away at college.  To help alleviate these types of concerns, a new resource is available.  Chattanooga developer, John “Thunder” Thornton and former Tennessee basketball standout, Dane Bradshaw, are launching Taxi on Demand (TOD) in an effort to keep kids safe while away from home.

The Taxi on Demand concept is the creation of Johnny Thornton, Jr., Founder & Vice Chairman of TOD.   He developed the Taxi on Demand idea while attending the University of Tennessee. 

Taxi on Demand is a pre-paid taxi card that provides a convenient way for anyone to rapidly secure safe transportation 24 hours a day, 7 days a week.  Cards can be purchased in four denominations; $35, $50, $100, or $200.  Once a card is purchased, it can be used at any taxi within the U.S. that accepts Discover® Network cards.  To prevent any opportunity for abuse of the cards, cardholders may only use the TOD cards in taxis.  If one tries to use the card for something other than taxi fare it will be declined.

TOD cardholders also receive the added benefit of having full access to the 888-4-TOD-TAXI call center.  One of the featured prompts provides the ability to enter an area code in which the cardholder needs a cab.  Upon entering the area code, cardholders are given a list of cab companies they can be immediately connected to who accept TOD cards.

“As the father of a college student, I understand the anxiety parents experience while their kids are away at school, and know how helpful any peace of mind in regards to their safety would be,” says John “Thunder” Thornton, Chairman of Taxi on Demand.  “We expect this service to be very popular with students, parents, grandparents and even student organizations that may want to provide their members with the Taxi on Demand cards.”

Although the TOD service is very appealing to students and their parents, it is available to anyone. As the company expands operations across the country, cities with a larger cab presence and those with a growing young professional population will be targeted along with markets that are home to major universities and colleges.

“We are extremely excited about getting the concept rolling here locally, and look forward to growing and expanding in the near future,” says Dane Bradshaw, President & CEO of Taxi on Demand.  Bradshaw graduated from the University of Tennessee in 2007, and says he understands the students’ perspective. “Whether someone has been out drinking and needs a ride home or they simply don’t feel safe walking home from the library late at night, Taxi on Demand gives them the resource of making the best decision possible.”

The formal announcement of the launch will take place Monday, July 20 at 10:00 a.m. in the Ochs Room at The Chattanoogan Hotel, 1201 South Broad Street, Chattanooga, TN  37402.

TOD cards and the services they provide are available nationwide.  For more information on Taxi on Demand, please visit www.taxiondemand.com.  TOD cards may be purchased on the website or by calling 1-888-4-TOD-TAXI.

Media Contact
Ryan Willis
(865) 584-0550
rwillis@ackermannpr.com

Top Women’s Amateurs From Around the World Visit Tennessee National

Posted by – July 20, 2009

Loudon, Tenn – Starting on July 20, the Women’s Trans National Golf Association (WTNGA) will hold its 79th Amateur Championship at Tennessee National, in Loudon, Tenn.  Some of the top women’s amateur golfers from around the globe will battle for a number of trophies, some dating back to the 1800s.  More than half of the fifty US states will be represented as well as Australia, Canada, Philippines and Singapore.

TNNATL-12_resize

The event will have a collegiate feel with a majority of the field representing their respective schools.  This includes Cheyenne Woods, a rising sophomore at Wake Forest University and the niece of the world’s current top-ranked golfer, Tiger Woods.  A number of athletes from the Pac-10 and SEC, two of the stronger collegiate golf conferences will be participating, including three golfers from the University of Tennessee.

A great deal of local and statewide talent will be participating, with more than 30 golfers from the state of Tennessee set to tee off.

“The game of golf is a competitive sport that challenges the player to be on the top of their game,” said Tennessee National golf course designer Greg Norman.  “I’m sure these ladies will find the course at Tennessee National competitive and challenging as well as beautiful.  I wish them luck for their upcoming event”.

Previous champions and/or competitors of this event have included Nancy Lopez, Lorena Ochoa, Grace Park, and Babe Didrikson Zaharias, among many others. 

“TRANS is very excited to bring our women’s amateur championship to Tennessee National; this course will be a great challenge for our contestants and will produce a very deserving champion,” said Tina Sanders, WTNGA Board Member and Knoxville native.

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Tennessee National is a master-planned private waterfront golf community offering a broad selection of premium amenities, home sites, custom homes and condominiums.  Located off Highway 72 in Loudon, Tennessee, the development includes a private Greg Norman Designed Signature Golf Course.  For more information on land sales or golf memberships, visit Tennessee National’s Discovery Center from 9am-6pm Monday-Friday, Saturday 10am-6pm & Sunday 12pm-6pm, call us at 865-408-9992 or visit us online at www.tennesseenational.com.

Media Contact
Ryan Willis
(865) 584-0550
rwillis@ackermannpr.com

Invisible Fence Brand expands product line to accommodate smaller pets

Posted by – July 17, 2009

Knoxville, TennInvisible Fence® Brand announces the launch of the new MicroLite™ Computer Collar® in an effort to keep more pets, no matter how small they may be, safe at home.

For more than 35 years, Invisible Fence Brand has provided pet owners trusted technology and proven training procedures.

“It’s all about peace of mind,” says Willie Wallace, IFB’s Vice President of Product Development. “And the MicroLite Computer Collar is going to give that gift to owners of dogs of any size as well as cats.”

Microlite_Collar_4a539460b27e3_175x175

The MicroLite collar is 30% smaller and lighter than traditional containment collars, weighing in at only one ounce. “It breaks the mold. No more bulky, drab looking training collars,” says Wallace. The MicroLite Computer Collar will also appeal to your pet’s individual style with a variety of sleek, colorful MicroSkinz™ and collar designs perfect for even the most sophisticated pet.

Invisible Fence Brand collars, including the MicroLite, alert pets with a warning tone when he or she approaches the edge of the safe area. Invisible Fence Brand pairs the technology with pet training; the protocols that help the pet obey this signal and stay in the yard.

According to the American Kennel Club, the popularity of small dogs and cats has steadily risen over the past decade. “That’s just one of the trends we’re seeing when it comes to pet ownership,” says Wallace. “We also know that pets are truly members of the family now and their parents want to keep them safe, healthy and happy.”

Not all pets are the same, nor is the property they call home. “That’s why we offer the various collars and take great care to customize each solution to meet the specific needs of each pet and their family,” says Wallace.

Unlike traditional fencing, Invisible Fence Brand systems can also section off a pool, garden or other landscaping while maintaining the beauty and integrity of your property. An Invisible Fence boundary goes practically anywhere – through hilly rocky terrain, wooded areas or even under water – all at a fraction of the cost of traditional fencing.

The systems are not just for outside. Invisible Fence Brand In-Home® Solutions are popular for pets and the MicroLite Computer Collar is compatible with that system as well.

“Our indoor units make certain rooms or areas off limits to their pets,” says Wallace. “Many people like to make sure their pet won’t come into the dining room while entertaining…or they may have another room they want pet-free. Our systems can easily make that possible, says Wallace.”

Research and development of new, innovative, and better products remains one of Invisible Fence Brand’s key focuses and core competencies. The MicroLite Computer Collar is now available for purchase. Find a local Invisible Fence® Brand dealer, by visiting the company’s website at www.InvisibleFence.com, or by calling 1-800-578-DOGS (3647).

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About Invisible Fence

Invisible Fence® Brand is the original electronic fence containment system sold nationwide by professional dealers who offer custom installation and certified Perfect Start™ Pet Training to create an environment of safety and freedom for pets. For more information, visit www.InvisibleFence.com

Media Contact

Mike Cohen

mcohen@ackermannpr.com

865.584-0550

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